... Access Insights Already a Gartner client? CDP functionality is evolving, led by investments in agentic AI and zero-copy data sharing. Use cases are expanding from marketing to full go-to-market motions and back-office data activation. Evaluate how new capabilities can enable both commercial objectives ...
Analyst(s): Rachel Dooley | Suzanne White | Benjamin Bloom | Audrey Brosnan | Lizzy Foo Kune
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... Access Research Already a Gartner client? Investment services CIOs should assess emerging technologies early to quantify their potential impact on their firms. Use this evaluation framework of 24 emerging technologies, including tokenization and digital twins, to accelerate the assessment process and ...
... Access Research Already a Gartner client? Digital commerce leaders can successfully transition from catalog-driven commerce to creative commerce by implementing composable capabilities, enabling a multichannel, experience-led strategy focusing on storytelling and customer needs, putting engaging custo ...
... Agentic AI introduces dynamic, autonomous workflows that traditional data governance cannot manage. Bank CIOs must actively transform data governance from periodic data validation and quality monitoring to real-time, adaptive controls. Gartner Research ...
Analyst(s): Jonathan Jackson | Sudarshana Bhattacharya
... Access Insights Already a Gartner client? AI infrastructure often suffers from low GPU utilization and poor cost-efficiency during LLM inference on customer premises. CPOs can enhance shared GPU usage across siloed projects and adopt prefill-decode disaggregation with heterogeneous processors, reducin ...
... Access Insights Already a Gartner client? Account-based marketing platforms provide a foundation to run ABM programs at scale. Demand generation leaders partnering with sales on account-centric approaches to managing audiences, orchestrating campaigns, activating audiences, and measuring engagement ca ...
Analyst(s): Upasna Chandna | Chris Chandler | Ray Pun | Jenifer Silverstein
... The semiconductor industry is chugging ahead, with 2026 revenue growth looking particularly strong, given the tailwinds created by AI, memory shortages, and a recovery in the consumer, auto, and industrial sectors. The discussion on AI semiconductor names has moved considerably from how much they can ...
... sustainability goals, driven by rising AI energy use, business growth and complex regulations. Success depends on clear strategies and collaborative industry ecosystem partnerships that build trust, reduce costs and lower carbon emissions. Insights at a Glance Strategic Planning Assumptions Impact Brief ...
... Governments are facing mounting pressures to enhance productivity, safeguard assets, and improve resilience amid escalating budget and workforce constraints. By anticipating these trends, product leaders will future-proof portfolios and accelerate market growth. Gartner Research ...
Analyst(s): Rishi Sood | Daniel Snyder | George Sellner