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Premium Research Nov 2025
... Department of War (DoW) is embarking on a new era to accelerate the delivery of innovative warfighting capabilities. This research provides critical insights for chief product officers (CPOs) on retaining market share, fostering growth, and mitigating risks in defense acquisition processes. Insights at a Glance ...

Analyst(s):   George Sellner   |   Doug Lynn   |   Michael Berkholtz
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Premium Research Nov 2025
... origination and management tasks to increase efficiency and capture new revenue opportunities in real time. This research will help bank CIOs plan ahead for the most promising use cases to create value with AI agents in lending. Gartner Research ...

Analyst(s):   Derek Frost
Research Jan 2021
... Access Insights Already a Gartner client? The OSSs for CSPs need significant changes functionally and architecturally, and scale-up for cloud, 5G, orchestration and automation. CIOs must develop an OSS sourcing strategy that considers broader digital operations requirements and not just technological ...

Analyst(s):   Susan Welsh de Grimaldo   |   Amresh Nandan
Research Nov 2020
... improve performance, productivity and security for their operations while reducing networking costs by using 4G and 5G PMNs. Enterprise IT leaders tasked with creating value beyond network connectivity can use this research to guide their sourcing strategy for 4G and 5G PMNs. Overview Market Definition ...

Analyst(s):   Peter Liu   |   Kosei Takiishi   |   Sylvain Fabre
Research Oct 2020
... with vendors focusing on 5G, IoT, monetization, business model changes and the need for cost optimization in CSPs. CIOs at CSPs modernizing or transforming their BSS toward a digital platform can use this research for crystallizing sourcing strategies. Overview Market Definition Market Description Market ...

Analyst(s):   Chris Meering   |   Amresh Nandan   |   Jouni Forsman
Research Feb 2022
... orchestration and associated components are critical when CSPs look for evolution of their OSS for 5G, NaaS and a factory approach for service operations. CSP CIOs can utilize this Market Guide during OSS transformation planning and sourcing for design and orchestration solutions. Overview Strategic Planning ...

Analyst(s):   Amresh Nandan   |   Susan Welsh de Grimaldo
Premium Research Nov 2025
... A marketing creative brief is a foundational document that aligns all stakeholders and guides creative teams to deliver assets aligned to business objectives. A well-crafted brief is concise yet comprehensive, ensuring creative output is on-brand, compliant and strategically effective. Gartner Resear ...

Analyst(s):   Rene Cizio   |   Ross Cosner
Research Dec 2025
... Research Already a Gartner client? AI’s rapid adoption is driving up costs and risks, often due to complex licensing and aggressive vendor strategies. IT sourcing leaders must get in front of AI investments, negotiate contracts, and monitor usage to avoid budget overruns and maximize value. Overview Strategic ...

Analyst(s):   Yoann Bianic   |   Zach Nagle   |   Stephen White   |   Mike Tucciarone
Premium Research Sep 2023
... This prism plots 20 of the most prominent use cases for AI in CSP network, and customer and business operations against business value and feasibility. CIOs planning to adopt and advance their AI strategy can use this to complement their strategic pitch to CSPs and guide them on AI application. Overview ...

Analyst(s):   Sylvain Fabre   |   Kameron Chao   |   Pulkit Pandey
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