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Premium Research Nov 2025
... customer-facing applications. This research takes proprietary survey data to guide CIOs in making smart GenAI decisions that deliver stronger support for consumers and corporate customers. Gartner Research ...

Analyst(s):   Mary Yan
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Premium Research Nov 2025
... Transform your procurement organization with Gartner’s pioneering org design blueprints. This presentation unveils proven frameworks for governance, operating model and org structure. Discover which blueprints fit your needs and learn how to implement changes that drive agility and strategic value. ...

Analyst(s):   Ryan Tandler
Research Nov 2025
... unexpected spikes in inbound calls, which can cause longer wait times, agent overload and customer frustration. This research offers leaders solutions for proactively managing call surges and maintaining quality during peak periods. Gartner Research ...

Analyst(s):   Aprajita Chauhan
Premium Research Jan 2026
... Endorsed brand architectures stand out for B2B CMOs, driving revenue growth, stronger brand alignment, and better performance across awareness, consideration, conversion, and loyalty goals. In addition, these CMOs share distinct approaches in how they manage brand strategy and measure success. Gartner ...

Analyst(s):   Christy Ferguson
Research Nov 2025
... Access Research Already a Gartner client? License rightsizing and leveraging competitive alternatives are two essential strategies for IT sourcing, procurement, and vendor management leaders seeking to secure more favorable terms on Microsoft renewals, particularly when no new strategic Microsoft products ...

Analyst(s):   Michael Silver
Research Nov 2025
... get funded — the best pitch does. This research equips CIOs with tools and techniques to create and deliver presentations that win leadership support for technology investments. Gartner Research ...

Analyst(s):   Christie Struckman
Premium Research Jun 2025
... This presentation offers key findings from communication service provider respondents to the 2024 Gartner End-User Buying Behavior Survey. This research will help product leaders identify key parts of the decision-making process to maximize their go-to-market resource allocations and earn CSP buyer ...

Analyst(s):   Amol Nerlekar
Premium Research Nov 2025
... GenAI is gaining attention for boosting self-service and CX. However, hallucinations, data privacy risks, and unexpected cost overruns are limiting returns. Service leaders must enhance the performance of GenAI chatbots and IVRs by integrating more traditional AI rule-based technologies to improve ROI ...

Analyst(s):   Ian Elliott
Research Dec 2021
... Access Insights Already a Gartner client? Adoption of blockchain and digital currency is now mainstream while transactions get safer and financial value explodes. Enterprises are under pressure to prepare so they don’t fall behind. Application leaders should rely on packaged services to support use ca ...

Analyst(s):   Jeremy D'Hoinne   |   Avivah Litan   |   Whit Andrews   |   Adrian Leow   |   Fabio Chesini
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