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Premium Research Nov 2025
... While CSOs rely on existing customer expansion for revenue growth, their efforts are impeded by resource constraints such as overloaded account managers and a lack of actionable customer insight. Use this document to learn to create an ecosystem that equips sales teams to capture growth at scale. Gartner ...

Analyst(s):   Antra Sharma
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Research Nov 2025
... Gartner client? Poor master data silently erodes supply chain performance, increasing risk and process inefficiency. Supply chain leaders responsible for strategy must build a culture of data quality by assigning business ownership, linking quality to KPIs, and scaling stewardship through AI-enabled automation ...

Analyst(s):   Vas Plessas
Premium Research Nov 2025
... factor in the success and longevity of businesses, ideas, and leaders. Yet, fewer than half of R&D leaders have a structured process or dedicated team for technology and trend scouting. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Charlotte Boliver
Research Nov 2025
... Access Research Already a Gartner client? Software engineering leaders who face urgent cost-cutting pressures lack the time for comprehensive analysis. Use this research to make targeted cost reductions without sacrificing value delivery by simplifying prioritization of the software product portfolio ...

Analyst(s):   Aaron Harrison
Research Nov 2025
... client? Strategic internal rollouts of a new brand are critical to external success. CMOs must move beyond driving employee awareness of and excitement for the brand to helping them actively internalize, personally connect to and take action on a new brand. Gartner Research ...

Analyst(s):   Janine Kanters
Research Nov 2025
... Access Research Already a Gartner client? Popular delivery models and frameworks for agile software engineering teams conflict with the nonagile practices used in other parts of their organization. To resolve this conflict and enable continuous delivery, software engineering leaders must analyze and ...

Analyst(s):   Keith Mann
Premium Research Nov 2025
... the International Emergency Economic Powers Act (IEEPA). To avoid disruptions to the business and capitalize on potential changes, CIOs must prepare for the potential ramifications of three possible outcomes. Gartner Research ...

Analyst(s):   Brady Barnes
Premium Research Jan 2026
... IAM is a prerequisite for successful zero-trust implementation. However, organizations struggle to map ZT principles to IAM itself. This research guides identity architects on how to use ZT to strengthen IAM practices and protect their organizations in a complex threat environment. Overview Analysis ...

Analyst(s):   Paul Rabinovich
Premium Research Jan 2026
... deploy more AI agents in 2026. This issue of the journal will help executive leaders understand and measure AI costs and value. Click the download link for the full issue. Gartner Insights Abstract ...

Analyst(s):   Richard Eames
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