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Research May 2024
... Access Research Already a Gartner client? デジタル・エクスペリエンス・プラットフォームの市場は、顧客、パートナー、従業員のデジタル・エクスペリエンスを管理する需要を反映している。本マジック・クアドラントにより、Web、モバイルなどのデジタル・チャネルにわたって自社のニーズを満たすベンダーを見極めることができる。 Gartner Research ...

Analyst(s):   Ken Kawabe
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Premium Research May 2024
... Customer communities are used to help improve product adoption and can enable revenue growth. This Case Study shows product marketers how to effectively combine data from multiple sources and enlist the support of cross-functional teams to generate insights about community impact. Gartner Research ...

Analyst(s):   Ray Pun
Research May 2024
... Access Research Already a Gartner client? Sound AI model risk management is necessary to handle the expanding use, complexity and decision-making value of AI models. Heads of ERM can use this tool to create a comprehensive AI model inventory and risk assessment that will bring greater efficiency to an ...

Analyst(s):   David Martens
Premium Research May 2024
... Ratings and reviews programs create a pipeline of valuable user-generated content that can significantly impact conversions. CMOs can use this research to learn how reputation management tools, sound strategies and effective staffing can help optimize their programs and increase conversions. Gartner ...

Analyst(s):   Claudia Ratterman
Premium Research May 2024
... Technology innovation leaders require the ability to predict and adapt to emerging trends. In this episode of the Gartner Futures Lab Podcast, we discuss the importance of sensing and tracking signals and how they may combine to point to the “next big thing.” Overview About the Guest Gartner Recommende ...

Analyst(s):   Marty Resnick
Premium Research May 2024
... Supply chain leaders face the challenge of measuring and improving the customer experience from an operational perspective. This research provides a comprehensive guide to extending supply chain metrics to cover the full CX. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Michael Dominy
Premium Research May 2024
... Portfolio management leaders do not need to take unnecessary risks with any GenAI investments, but doing nothing now is risky and leads to missed opportunities. Instead, create a practical GenAI adoption plan featuring three main steps to GenAI business value. Overview Strategic Planning Assumptions In ...

Analyst(s):   Daniel Stang
Premium Research Jun 2024
... Going to market with a platform is inherently more complicated than it is with a single offering. This research provides product marketers with strategies and tactics to address the complexities of platform marketing, including positioning, packaging, pricing, personas and other GTM considerations. ...

Analyst(s):   David Yockelson
Premium Research Jun 2024
... Seneca Polytechnic recognized that student experience was being undermined by a siloed approach to service delivery. Higher education CIOs can evaluate how Seneca Polytechnic’s integrated support platform evolved its service model and how its new team practices improved student experience. Case Overv ...

Analyst(s):   Tony Sheehan
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