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Premium Research Jul 2025
... SEO, and now AEO, are critical components of the digital marketing mix that require consistent attention to stay aligned with consumer, digital and industry evolutions. Digital marketing leaders can use the tactics explored in this research to improve AEO and SEO performance. Overview Strategic Planning ...

Analyst(s):   Ross Cosner   |   Noam Dorros
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Premium Research Jul 2025
... and a robust AI strategy allows CIOs to adapt to new technologies, align AI initiatives with business goals, and drive innovation. The Reference Guide for AI Strategy provides CIOs with resources to craft and effectively execute on AI strategy. Overview Why This Matters Analysis Next Steps Notes Gartner ...

Analyst(s):   Aviral Vyas   |   Frances Karamouzis   |   Hung LeHong   |   Rita Sallam   |   Maheen Ahmad   |   Whit Andrews   |   Nate Suda
Premium Research Jul 2025
... This toolkit enables a faster request for proposal process with better visibility, improving the process of soliciting and comparing tenders from system integrators. Supply chain planning and IT leaders responsible for the selection, implementation or upgrading of supply chain planning technology can ...

Analyst(s):   Julia von Massow
Premium Research Sep 2025
... Legacy systems continue to impede insurer progress in their ability to adapt to industry demands and meet operational needs. CIOs must embrace the advancements in AI and emerging technologies that have created a new paradigm to modernize end-to-end operations rather than just the core. Analysis Next ...

Analyst(s):   Laurie Shotton
Research Apr 2023
... analysis for 2022 shows the global IT services industry reached $1.36 trillion, an increase of 13.9% in constant currency, with the top 10 providers capturing 24.8% share. Key themes include outsized growth from consulting- and cloud-led companies. Investment Implications What to Watch For Gartner Insights ...

Analyst(s):   Sandra Notardonato
Research Apr 2025
... Access Research Already a Gartner client? Edge computing is a fundamental part of digital transformation, leading to richer use of edge AI, business efficiencies and business growth. Infrastructure and operations leaders can use this strategic roadmap to build their plans and evaluate their enterprise ...

Analyst(s):   Ang Troy   |   Mohini Dukes   |   Thomas Bittman
Premium Research May 2025
... Choosing the right WMS can be challenging as its capabilities need to be aligned with the organization’s operational complexity and sophistication. Supply chain technology leaders should use this research to assess, evaluate and compare WMS products against their specific complexity use cases. Overvi ...

Analyst(s):   Rishabh Narang   |   Simon Tunstall   |   Federica Stufano   |   Dwight Klappich
Research Jul 2025
... extending maintenance at the expense of innovation. Enterprise applications leaders must develop a strategic approach that aligns with both the business and IT to manage and modernize portfolios. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...

Analyst(s):   Bern Elliot   |   Hao Yin   |   Tad Travis   |   Stephen Emmott
Research Jun 2025
... Access Research Already a Gartner client? AI hype delivers impact with AI network fabrics and assistants, while agentic NetOps garners new attention. Security hype peaks with universal ZTNA. I&O leaders should use this research to prioritize investments and optimize their impact on network operations ...

Analyst(s):   Karen Brown   |   Jonathan Forest   |   Andrew Lerner   |   Mike Leibovitz
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