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Premium Research Jul 2025
... nature of product marketing, it’s critical to ensure alignment across activities and roles. B2B CMOs should use this Toolkit to clearly define the role and impact of the product marketing team relative to others involved in go-to-market efforts. When to Use Directions for Use Contributors Gartner Recommended ...

Analyst(s):   Philip Black   |   Sharon Cantor Ceurvorst
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Premium Research Sep 2025
... For every intended outcome of AI implementation (such as employee productivity), there will be unintended byproducts (such as skills atrophy) that could derail the value of AI over time. These insights will help CIOs prepare their organizations to address AI’s behavioral byproducts. Overview Introduction ...

Analyst(s):   Gabriela Vogel   |   Alicia Mullery   |   Daryl Plummer   |   Sneha Ayyar
Research Jul 2025
... organizations because its internal operations are mostly opaque to users. CIOs and AI leaders can use this research to identify the tools and methods available for gaining embedded AI transparency and vendor accountability. Overview Introduction Analysis Contributors Gartner Recommended Reading Note 1: Definition ...

Analyst(s):   Avivah Litan
Premium Research Aug 2025
... continues to accelerate, with the potential to transform how the function operates. However, prioritizing the right AI use cases among market hype is critical for success. CHROs can leverage this assessment to identify opportunities and prioritize AI investments successfully. Overview How to Use Use-Case ...

Analyst(s):   Harsh Kundulli   |   Anand Chouksey   |   Josie Xing   |   Eser Rizaoglu   |   Jackie Watrous   |   David Bobo   |   Stephanie Clement
Premium Research May 2025
... experiences and employee sentiment, using machine learning to identify anomalies and GenAI to analyze the vast datasets. This research helps IT leaders responsible for DEX select the right tool. Overview Strategic Planning Assumptions What You Need to Know Analysis Almaden ControlUp Flexxible HCLSoftware ...

Analyst(s):   Lina Al Dana   |   Dan Wilson   |   Stuart Downes
Premium Research Jul 2025
... the competitive landscape and best practices. CMOs can use this research to identify top performers and digital marketing best practices in their industry. Index Performance Analysis Gartner Recommended Reading Methodology Gartner Research ...

Analyst(s):   Ipsa Jaiswal   |   Brad Jashinsky
Premium Research Jan 2026
... Adjust the future-state architecture to respond to dynamic shifts in enterprise direction as the business experiences external change. Heads of EA must build DSAs that are equipped to anticipate and respond to shifts in enterprise direction rather than static architectures built on fixed, long-term ...

Analyst(s):   Aishita Shukla   |   Benjamin Arnberg   |   Marc Kerremans
Research Jan 2026
... Access Insights Already a Gartner client? Cybersecurity leaders often see priorities derailed by shifting regulations. Instead, you can seize control by adopting proactive governance that anticipates compliance demands and keeps your program ahead of audits and unexpected regulatory changes. Gartner In ...

Analyst(s):   Pedro Pablo Perea de Duenas   |   Arthur Sivanathan
Research Jan 2026
... Access Insights Already a Gartner client? Software Engineering leaders often conflate the responsibilities of the product manager’s vision and strategy with the product owner’s delivery decisions, creating overlap and friction. This note defines decision rights, outputs and working agreements to align ...

Analyst(s):   Deacon D.K Wan   |   Fatima Ahmed   |   Tigran Egiazarov
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