... Productivity improvements from AI in sales and marketing do not necessarily result in heightened business performance and value. This research dispels common myths and offers tech CEOs guidance on setting the right expectations and approach to deriving value from GenAI in sales and marketing. Overvie ...
Analyst(s): Rithvik Kumar | Arup Roy
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... Tech services leaders must transition from outdated pricing models to innovative ones, integrating new contractual elements in existing models during the transition. Introducing KPIs that measure service value and outcomes prevents displacement and builds client trust. Overview Strategic Planning Assu ...
... Channel integration applications optimize product data distribution across digital channels, bridging gaps in existing platforms. Their role is growing as product experience management evolves and AI drives greater scale and complexity in commerce. More Detail Gartner Recommended Reading Gartner Resear ...
... Tech CEOs must rapidly assess and develop role-specific competencies as AI transforms every function to avoid stalled execution, bloated org structures and lost market opportunities. Build a workforce that’s AI-ready, agile and aligned to drive growth before the gap becomes a moat you can’t cross. Ov ...
... D&A initiatives are often measured with technical or operational metrics about the D&A program, which do not communicate the strategic value CDAOs and their teams help create. Use these insights to establish metrics that link the impact of D&A programs to business outcomes. Action Name Gartner Researc ...
... CDAOs face unclear remits and shifting expectations, making it hard to deliver value fast. This research offers actionable tools to clarify your mandate and accelerate D&A impact, helping you establish credibility and results from Day 1. Action Name Gartner Research ...
... Heads of enterprise architecture often struggle to prioritize key focus areas when developing their EA strategy. To enhance the function’s impact, heads of EA should modernize EA governance, establish a digital foundations strategy and empower EA talent with technical and business expertise. Gartner ...
... Demands to grow revenue and lower costs continue to dominate consumer goods board conversations. While these pressures are not new, this research explores new paths CIOs at consumer goods companies can take to expand and transform business as usual. Overview Strategic Planning Assumptions Analysis A Loo ...
... CHROs who utilize HR technology solely to free up staff capacity risk limiting its transformational potential. CHROs can maximize the business value of HR technology by breaking tech roadmaps into transformational building blocks, widening HR staff exposure to tech’s value and formalizing shared HR ...