... AI summaries appear on most Google SERPs, while ChatGPT, Perplexity and other answer engines and AI assistants are gaining, impacting the value of traditional SEO activities. To navigate search marketing volatility, CMOs should take steps to build out their answer engine optimization (AEO) capabilit ...
Analyst(s): Matt Moorut
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... As a software engineering leader, you have to navigate evolving expectations around talent, culture and change readiness amid a volatile, uncertain, complex and ambiguous environment. Use this research to rethink talent strategies and reshape culture to build a resilient, future-ready team. Action Na ...
... Ariba, Concur or SuccessFactors) may not always find it easy to identify the key cloud and on-premises contract terms for reducing risk and cost. This Tool helps them evaluate the terms to prioritize during negotiations. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...
Analyst(s): Ciaran Hudson | Victoria Rowan | Jan Cook | Calum McDonald
... The market for tools needed to implement GenAI use cases is fragmented and fast-evolving, with few vendors offering full-stack platforms specifically for banks and investment services firms. CIOs can use this Market Guide to uncover the offerings of GenAI platform providers to make informed decisions ...
... effectively drive investments that balance the need to protect the business with the need to run it. Overview Introduction Analysis Gartner Recommended Reading Note 1: The Elements of an ODM Program for Cybersecurity Gartner Research ...
Analyst(s): Shruthi Shankel | Emily Tan | Richard Addiscott | Christopher Mixter | Paul Furtado | Paul Proctor
... stakeholders is critical to ensuring the EA function is aligned with business priorities. Use this research to drive strategic engagement with business and IT stakeholders, address their priorities and deliver measurable business value. Action Name Gartner Research ...
... Effectively engaging stakeholders and conveying EA’s value requires heads of EA to continuously foster collaborative relationships that drive impact. Use this research to hone your communication strategy, craft compelling narratives and strengthen EA’s influence as a trusted strategic partner. Action ...
... Heads of EA face new challenges supporting business and IT strategy development as organizations adopt federated operating models in response to market volatility. Use this research to guide EA’s role in strategy development and the creation of actionable roadmaps. Action Name Gartner Research ...
... Gartner has identified the most impactful top supply chain technology trends that are relevant to warehousing and fulfillment. Tracking them will help logistics leaders who are focused on warehousing and fulfillment operations shape the future of their organizations with responsible innovation. Overv ...
Analyst(s): Simon Tunstall | Abdil Tunca | Kevin Otto | Christian Titze | Jose Reyes | Rishabh Narang