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Premium Research Sep 2025
... meets business objectives and revenue expectations. This step-by-step guide will help tech CEOs build a foundational program with the necessary content for channel partner recruiting and enablement. Overview Steps Ongoing Program Management Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Sriya Joshi   |   Ron Burns   |   Igor Marchal
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Premium Research Apr 2025
... social media efforts is crucial for digital marketing leaders aiming to track success. However, many struggle with consistency and actionable insights. Use these scorecards to enhance transparency, align stakeholders and catalyze continuous improvement. When to Use Directions for Use Gartner Recommended Reading ...

Analyst(s):   Claudia Ratterman
Premium Research Jul 2025
... represents nearly 31% of 2025 marketing budgets, with spend scattered across many vendors, making it hard to maintain oversight. Campaign-level media buys are a logical place for chief marketing officers to look for opportunities to increase efficiency. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Eric Schmitt
Premium Research Sep 2025
... This research provides data from Gartner’s IT Score for Sourcing and Procurement and highlights gaps between maturity and importance for 14 key activities. IT sourcing, procurement and vendor management leaders can use this research to benchmark against peers and prioritize activities. Overview Gartner ...

Analyst(s):   Bridget Lee
Premium Research Jun 2025
... evaluate the trade-offs between different pricing models for intralogistics smart robots, such as buying outright versus robots as a service (RaaS) subscription models. Logistics technology leaders can use this research to identify the pros and cons for both methods. Gartner Research ...

Analyst(s):   Abdil Tunca
Premium Research Sep 2025
... AI-related cyberthreats are a top concern for CISOs. These insights provide an overview of the top threats, their impact on the broader threat landscape, external drivers for cyber risk, and the critical challenges and solutions to mitigate these threats. More Detail Gartner Recommended Reading Gartner ...

Analyst(s):   Craig Porter
Premium Research Sep 2025
... through the Communications team is critical for improving your team’s operational excellence. Chief communications officers can use the steps and templates in this tool to visualize operational inefficiencies and design future-state workflows. When to Use Directions for Use Gartner Insights Abstract ...

Analyst(s):   Patryck Allen
Premium Research Sep 2025
... control environment. The tool covers control questions across key audit areas such as cyber and IT, third-party management, revenue and expenditure. Overview About the Tool and Its Results Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Audit Research Team
Premium Research Sep 2025
... Digital commerce fulfillment profitability is a growing concern for CSCOs. Consumer demands for delivery personalization now enable the CSCO to reframe the supply chain’s role from cost containment to cost avoidance while improving customer experience and revenue at the same time. Analysis Next Steps ...

Analyst(s):   Chap Achen
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