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Premium Research Jul 2025
... Selecting the right managed services providers (MSPs) is a crucial success factor for AI tech providers who rely on MSPs for AI solution delivery. By partnering with the best-suited MSPs, product leaders can ensure seamless implementation and optimal adoption of their AI products and services. Overview ...

Analyst(s):   Laz Gonzalez
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Premium Research Sep 2025
... innovation as a mindset and practice by spotting and acting on HR-specific workflow opportunities for experimentation to drive innovation and accelerate business-unit efficiency. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Simrat Kaur
Premium Research Oct 2025
... Cloud architects must provide guidance for placing cloud workloads in cloud IaaS and PaaS. To prevent chaotic management and governance within a multicloud strategy, at least one provider must be designated as the preferred home for cloud workloads. Overview Comparison Analysis Guidance Gartner Recommended ...

Analyst(s):   Lydia Leong
Premium Research Nov 2025
... Digital Worker Survey, helping uncover the state of meetings today. Enterprise applications leaders should use the insights in this research to account for workers’ preferences and pain points in their meeting solutions strategy. Overview Data Insights Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Christopher Trueman   |   Lacy Lei   |   Adam Preset
Research Apr 2025
... Access Research Already a Gartner client? For account-based marketing success, B2B digital marketing leaders must use metrics distinct from traditional demand generation programs. Focus on account and pipeline metrics, capitalize on key buying group behaviors and use attribution to measure marketing ...

Analyst(s):   Upasna Chandna
Premium Research May 2025
... expectations, the rapid emergence of autonomous buyers and the emotional impact of AI adoption. Whether you’re designing for humans, machines or both, this episode offers a roadmap for getting customer experience right in an AI-first future. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Don Scheibenreif
Premium Research Aug 2025
... evolving technology markets by effectively demonstrating why an offering is the best fit for potential customers. Although valuable, too many use cases only create more noise and dilute the value of the most important ones for both buyers and sellers. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Kip Martin
Research Apr 2025
... Access Research Already a Gartner client? Despite cyber risk being a top priority for executives today, security and risk management leaders still struggle to build a clear and defensible business case for security program investments. This research will help them translate the benefits of cybersecurity ...

Analyst(s):   Tom Scholtz
Premium Research Apr 2025
... Sustainable technology has consistently been a top technology trend at Gartner for several years. This makes it a priority focus area for technology product managers, who can use these data insights to target the right audiences and drive success in their sustainability product strategies. Overview ...

Analyst(s):   Ed Anderson
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