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Premium Research May 2025
... exist (small, midsize enterprise, enterprise and industrial) that product leaders must know, as the product requirements can be dramatically different for each. This research summarizes their distinct characteristics and recommends how to approach them effectively. Overview Analysis Conclusion Gartner Recommended ...

Analyst(s):   Dennis Stevens
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Premium Research May 2025
... Market sizing is crucial for planning a new product or service, securing executive leadership buy-in, and defining the go-to-market strategy. This research provides a four-step model that helps CMOs build a focused and defensible market size estimate. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Philip Black
Premium Research Jul 2025
... offer GenAI features to improve productivity, but tailored results require access to internal data. Security features are available, but cannot be taken for granted. Sales operations leaders need to understand core data security practices to protect proprietary information. More Detail Gartner Recommended ...

Analyst(s):   Sandhya Mahadevan
Premium Research Aug 2025
... margins — despite revenue gains. CFOs can use this analysis to go beyond traditional cost reduction to establish a systemic, cross-functional model for margin expansion through more effective pricing, operational efficiency and portfolio restructuring. Overview Conclusion Gartner Recommended Reading ...

Analyst(s):   Paul Quinn
Premium Research Apr 2025
... change requires a standard process to quickly assess the inevitable impacts, engage stakeholders and build informed strategies. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Suzanne White
Premium Research Apr 2025
... Traditional GTM models are losing effectiveness due to shifting buyer behavior. Meanwhile, agentic AI offers new options for scalable sales and marketing that increase efficiency and effectiveness. This presentation provides tech CEOs with an executive overview of the next-generation GTM model. Overview ...

Analyst(s):   Michele Buckley
Premium Research Apr 2025
... HR operations and outcomes. Leaders can use this template to summarize people analytics strategy in an easy-to-consume format. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Nini Longoria
Premium Research May 2025
... Enterprise-level changes driven by cultural shifts, workplace dynamics and new technologies emphasize the need for organizations to build team resilience. This research can be leveraged by tech CEOs to collaborate with HR leaders in building team resilience during transformative periods. Overview Introduction ...

Analyst(s):   Neha Jolly   |   Tech CEO Research Team
Premium Research May 2025
... Excelling in consumer experience is a top priority for healthcare providers striving to attract and retain patients in an increasingly competitive market. CIOs can use these survey insights to inform their technology and AI strategy and to create differentiated, personalized patient experiences. Overview ...

Analyst(s):   Faith Adams
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