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Research Jul 2025
... strategy to integrate the evolution of adjacent TDIR capabilities. This research outlines how to address the uncertainty of SOC's future and help modernize it and plan future staffing, organizational structure and responsibilities. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended ...

Analyst(s):   Pete Shoard
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Research Jul 2025
... Research Already a Gartner client? Heads of I&O often struggle to get buy-in for or show ROI on their observability initiatives. This research will help them define and deliver quantifiable metrics tied to key business outcomes for the objectives and key results identified in the planning phase of their ...

Analyst(s):   Martin Caren   |   Pankaj Prasad
Premium Research Apr 2025
... wait for the market to settle down and for demand to return. Product leaders need new approaches to creating growth, and building your own demand is the best way to grow amid market uncertainties. Overview Analysis Background and Context Conclusion Gartner Recommended Reading Note 1: CIO and IT Buyers ...

Analyst(s):   Christy Ferguson   |   Mark McDonald
Premium Research Jun 2025
... Boards of directors acknowledge the importance of innovation through emerging technologies such as GenAI, agentic AI and robots for business growth, but struggle to scale outcomes for boosting competitiveness and enhancing operations. CIOs and other innovation leaders can use early adopter examples and storytelling ...

Analyst(s):   Jorge Lopez   |   Tsuneo Fujiwara
Premium Research Jul 2025
... the right type of brand awareness — a crucial element for companies seeking growth — can be challenging, even with a substantial budget. This research can help CMOs explore winning brand awareness strategies, help build their case internally for more budget and reveal methods to boost commercial impact ...

Analyst(s):   Alex De Fursac Gash
Research Sep 2025
... their role, engage stakeholders, and ensure accountability across functions, fostering the collaborative approach required for successful governance outcomes. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Tim Nelms   |   Rachel O'Farrell
Research Aug 2025
... Research Already a Gartner client? Microsoft removed programmatic volume discounts for SaaS products, including Microsoft 365, effective 1 November 2025. This research evaluates impacts, options and negotiation strategies for IT sourcing, procurement and vendor management leaders to optimize SaaS contract ...

Analyst(s):   Ben Jepson   |   Stephen White
Premium Research May 2025
... emerging technologies into their workforce, it is crucial to understand the extent of their employees’ trust in these technologies. CHROs and their teams can use this data to understand employees’ perceptions of AI’s trustworthiness and reliability. Directions for Use About This Research Recommended by the ...

Analyst(s):   Nini Longoria
Premium Research May 2025
... management, yet many organizations default to hybrid joining Windows devices to Entra ID. This research provides application architects responsible for endpoint management with guidance to make this complex and important decision. Overview Comparison Analysis Guidance Gartner Recommended Reading Note ...

Analyst(s):   Timon Watson
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