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Premium Research Jun 2025
... examples of internal and external Communications metrics they can track to measure and prove the value of Communications activities. When to Use Directions for Use Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Adam Herold   |   Hertha Meyer
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Premium Research Aug 2025
... right organizational structure for AI is critical to its success. Data and analytics leaders — whether serving as heads of AI themselves or supporting other AI leaders — must help define the AI organization and the roles required. AI ambition and maturity are essential for organizational design. Overview ...

Analyst(s):   Pieter den Hamer   |   Jorg Heizenberg
Research May 2025
... unprepared for SaaS and software vendor negotiations weaken their bargaining power and increase risk. Sourcing, procurement and vendor management leaders should use this Toolkit to successfully plan and execute software and SaaS negotiations while optimizing pricing and terms. When to Use Directions for Use ...

Analyst(s):   JoAnn Rosenberger   |   Hannah Decker   |   James Smith
Premium Research Apr 2025
... employee communications. The data can help you understand how your budget allocation compares to your peers and support proposals for budget reallocation. Data Insights Directions for Use About This Research Recommended by the Authors Gartner Research ...

Analyst(s):   Iliyana Hadjistoyanova   |   Shikhar Sahai   |   Patryck Allen
Premium Research Jul 2025
... advances, and rising demands for efficiency and service, all while navigating cost pressures and AI expectations. This interactive tool reveals peer insights on the evolving role of automation and augmented processes over the next five years. Data Insights Directions for Use About This Research Recommended ...

Analyst(s):   Scot Kim   |   Manolina Chakraborty   |   Simon Jacobson
Premium Research Jul 2025
... RevOps leaders should prepare for agentic AI’s transformative impact on how their teams support go-to-market execution. By leveraging AI for data quality, governance, analytics and revtech administration, they can drive better decision making and enhance their strategic role in the organization. Overview ...

Analyst(s):   Daniel O'Sullivan   |   Steve Rietberg   |   Alan Lopez
Premium Research Apr 2025
... Supply chain leaders must prepare for a new age of tariff volatility as new U.S. tariffs and countermeasures are announced. This tool will provide a framework and guidance to conduct scenario planning to decide how to respond to tariffs. Gartner Research ...

Analyst(s):   Olivia Marino   |   Suzie Petrusic
Premium Research Aug 2025
... Assessing forces that act for and against stakeholders’ change adoption enables portfolio management leaders to strengthen stakeholder support and reduce resistance. Integrating this approach into standard organizational change management tools increases the likelihood of sustained change and realized ...

Analyst(s):   Casey Buckley   |   Cynthia Phillips
Premium Research Apr 2025
... reduce product-led growth conversion rates. This research enables product marketing leaders to optimize their website and increase user conversion rates for free trial, freemium or open-source application offers. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   David Yockelson   |   Jess Walker
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