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Premium Research Apr 2025
... In our current volatile environment, CCOs are focused on resourcing their teams in preparation for what awaits. This #Hashtags episode covers new Gartner data that shines light on the roles and investments comms leaders are prioritizing in order to create the greatest organizational impact. Overview ...

Analyst(s):   Iliyana Hadjistoyanova   |   Dorian Cundick
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Research Jun 2025
... Access Research Already a Gartner client? Continuous threat exposure management is a process-oriented Gartner framework for buyers to proactively identify where they have risk. There are too many vendors adding exposure management capabilities and offerings. To survive and thrive, vendors must deliver ...

Analyst(s):   Frank Marsala   |   Neil MacDonald
Premium Research Jul 2025
... battle card template and examples of offensive and defensive positioning that enable sellers to confidently compete and win. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chris Meering   |   Rahim Kaba
Premium Research Jul 2025
... CFOs should deploy adaptive scenario planning, focusing on key business drivers. Unlike traditional scenario planning that often creates fixed plans for a set of possible future outcomes, this method cuts through data noise, providing early warnings and enabling rapid adjustments to forecasts in volatile ...

Analyst(s):   Andrew Lubrano   |   Sid Sahoo
Research Jul 2025
... Gartner client? Hybrid cloud environments pose challenges in management, scalability, performance and automation for cloud-native platforms. This research helps heads of infrastructure and IT operations to adopt infrastructure platform engineering with a product-oriented approach to effectively overcome ...

Analyst(s):   Carolin Zhou   |   Elaine Zhang
Premium Research Jul 2025
... A customer-facing mobile app presents both high risks and the potential for high rewards. When done well, apps can provide unparalleled customer experiences and business growth; however, poorly managed apps will continuously drain resources and quickly lose relevance. This research helps CMOs assess ...

Analyst(s):   Devon Weidemann   |   Suzanne Schwartz
Premium Research Jul 2025
... As multiagent systems develop, providers will be forced to innovate pricing models that account for new ways that resources are consumed and incentivized. Product leaders who incorporate product capabilities and packaging approaches that support fractional monetization will be best positioned to benefit ...

Analyst(s):   Radu Miclaus   |   Ray Valdes
Premium Research Sep 2025
... in underwhelming investment returns. This research guides them to transform PMOs into value realization offices, providing a comprehensive framework for delivering measurable business outcomes. Insight Highlights Impact Brief Actions and Cautions Success Measures Gartner Recommended Reading Gartner Research ...

Analyst(s):   Woojin Choi   |   Shilpa Pental
Research Oct 2025
... Access Insights Already a Gartner client? Even for top players, standing out in the ruthlessly competitive conversational AI market is tough. Only those bold enough to master the four pillars — product, services, business, and brand — will crush the competition and claim true market dominance. Overview ...

Analyst(s):   Adrian Lee   |   Arup Roy
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