... to quickly evaluate current SPM practice effectiveness, review gaps with stakeholders, and gain initial buy-in for unlocking SPM’s potential to improve outcomes. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Shailesh Muvera | Peter Clegg | John Spaeth
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... their health scores to improve account churn and growth candidate identification. The application of GenAI now allows for more dynamic assessments, which can continue to be refined for improved accuracy. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Jonathan Schmidt | Michael Maziarka | Maria Marino
... employees struggle to incorporate AI tools. This creates an existential risk for vendors funding costly AI innovations. Product marketing leaders who create the AI “promises” must also lead the AI adoption drive to unlock outcomes for customers. Overview Introduction Analysis Gartner Recommended Reading Gartner ...
Analyst(s): Maria Marino | Craig Roth | David Yockelson
... messaging. To improve the customer experience and increase deal size, B2B CMOs must drive go-to-market strategies for target customer segments through unified product positioning and accountability for segment-level outcomes. Overview Introduction Analysis Contributors Gartner Recommended Reading Gartner Research ...
Analyst(s): Martin DeWitt | Sharon Cantor Ceurvorst | Hayden Norris
... Legacy operational IT metrics make it hard for CIOs to focus on strategic technology work or show IT’s business value. This research has a three step process for CIOs to assess enterprise priorities, redesign IT metrics to reflect those priorities and use metrics to demonstrate IT’s impact on enterprise ...
Analyst(s): Nate Suda | Jaime Capella | Meghna Joshi
... U.S. policy aims to drive innovation without barriers. Yet, it punishes decisions based on previously legal, now-unlawful factors. To prepare for increased oversight, leaders responsible for AI must prioritize "defensible AI," retrofit AI-ready data and overhaul model explainability. Overview Strategic ...
Analyst(s): Lauren Kornutick | Lydia Clougherty Jones | Lydia Clougherty Jones
... Boards demand that CISOs show how cybersecurity investments link to business outcomes. This note provides metrics and tactics for compelling communications that drive board decision making. More Detail Contributors Gartner Recommended Reading Gartner Insights Abstract ...
... Already a Gartner client? In a rapidly evolving IT landscape, outdated job descriptions hinder strategic progress. Heads of EA can use this Tool to update the job description when hiring the business architect while new or aspiring business architects can use it to understand the expectations of this role ...
... cannot hire their way out of the IT skills gap problem. The impact of IT skills gap compounds when CIOs fail to appropriately upskill staff, often citing time constraints and low interest as barriers. This research provides three actions for successful upskilling of IT employees. Overview Strategic Planning ...