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Premium Research Nov 2025
... Gartner’s Consumer and Cultural Top Trends research captures the most important shifts in consumer behaviors and attitudes. CMOs should use these insights to create plans and programs that deliver maximum impact both internally and with consumers. Overview Contributors Gartner Recommended Reading Gartne ...

Analyst(s):   Kate Muhl   |   Emma Mathison
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Premium Research Nov 2025
... Social content must respond quickly to shifting customer behaviors and evolving platform functionality. CMOs can use the actionable guidance and brand case studies in this playbook to optimize their social media content strategies based on their specific marketing objectives and customer needs. Gartn ...

Analyst(s):   Karen Lee   |   Lew Sears
Premium Research Dec 2025
... Warehouse automation and robotic options are more dynamic than ever and expanding rapidly, with emerging trends shaping investment strategies. Logistics leaders should recognize the impact these options have on cost, agility and operational excellence when developing their automation strategy. Gartne ...

Analyst(s):   Abdil Tunca   |   Federica Stufano
Research Dec 2025
... Access Research Already a Gartner client? Account planning is critical to growth, but account planning regularly falls short of chief sales officers’ expectations. To maximize growth, CSOs must position account planning as a critical execution lever of a broader account growth strategy, create account ...

Analyst(s):   Daniel Hawkyard   |   Danielle McKinley
Premium Research Nov 2025
... The rapid integration of robotics, embodied intelligence, physical AI and edge computing is extending AI from digital domains into the real world, where intelligent machines collaborate with people and adapt to dynamic environments. This is a strategic inflection point: the fusion of cognitive and p ...

Analyst(s):   Christian Stephan   |   Bill Ray
Research Dec 2025
... Access Research Already a Gartner client? 生成式人工智能(AI)技术和方法正在以空前速度发展,同时伴随巨大的市场炒作,这使得领导者难以在这一动态格局中把握方向。AI领导者可以利用本技术成熟度曲线,识别最值得投入的创新,以制定并执行AI战略。 战略规划假设 分析 定义: 为何重要 业务影响 推动因素 阻碍因素 使用建议 厂商示例 Gartner相关推荐阅读 定义: 为何重要 业务影响 推动因素 阻碍因素 使用建议 厂商示例 Gartner相关推荐阅读 定义: 为何重要 业务影响 推动因素 阻碍因素 使用建议 厂商示例 Gartner相关推荐阅读 定义: 为何重要 业务影响 推动因素 阻碍因素 使用建议 厂商示例 Gartne ...

Analyst(s):   Arun Chandrasekaran   |   Leinar Ramos
Premium Research Dec 2025
... SPVM leaders can maximize Workday investments by utilizing this tool to manage their relationship effectively after the contract signature, ensuring effective operations and ongoing value creation. Gartner Research ...

Analyst(s):   Ishan Anand   |   Dawn Hubbard
Research Dec 2025
... Access Research Already a Gartner client? Government, education, and nonprofit customers face recurring challenges with Microsoft licensing, including eligibility, license compliance, and pricing. This research enables SPVM leaders to leverage sector-specific benefits, avoid compliance pitfalls, and o ...

Analyst(s):   Adam DeJoy   |   Sara Gravesande
Premium Research Dec 2025
... CIOs should use outcome-driven metrics and protection-level agreements to govern cybersecurity through the M&A post-close integration process. This approach creates transparency, reduces friction and compels action, creating flexibility to adapt cybersecurity processes and maintain defensible levels ...

Analyst(s):   Pat Cary   |   Paul Proctor
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