... Qualtrics’ acquisition of Press Ganey Forsta, including Press Ganey’s previous acquisition of InMoment, consolidates the VoC market, intensifies vendor risk, and accelerates AI-driven healthcare experience innovation. Gartner Research ...
Analyst(s): Deborah Alvord | Michael Maziarka | Brad Fager | Chad Storlie | Maria Marino
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... Agentic AI in logistics is progressing but its impact is still uncertain. Overhyped technology, varying feasibility and unproven value often lead to higher costs, frustration, and abandoned projects. This research guides supply chain leaders to confidently identify, prioritize, and scale genuine opp ...
Analyst(s): Brock Johns | Simon Tunstall | Oscar Sanchez Duran | Christian Titze | Rishabh Narang
... Digital transformation elevates CIOs from operational leaders to strategic partners, empowering them to drive innovation, shape technology strategies, and deliver measurable business value. To fully realize this potential, CIOs must master influence by leveraging three core strategies. Insights at a ...
Analyst(s): Daniel Sanchez Reina | Christie Struckman | Fariba Anderson | Monika Sinha | Shiksha Ranjan
... Access Research Already a Gartner client? AI can ignite a new era of seller productivity and customer engagement, but it can also unleash chaos. CSOs need to be comfortable navigating this contradiction and stay focused on long-term success. Use this research to calibrate your AI ambition and objectively ...
Analyst(s): Sandhya Mahadevan | Melissa Hilbert | Dan Gottlieb | Alyssa Cruz | Wendy Butler-Mafuz
... This research provides an inside look at the Digital IQ Index performance of brands by dimension, class and category (life insurance and property and casualty insurance). CMOs can use this research to identify top performers and digital marketing best practices in insurance. Index Performance Class Pe ...
Analyst(s): Priyanka Narang | Karan Saxena | Alan Lopez | Yash Rastogi | Ross Cosner
... Sourcing, procurement, and vendor management leaders should use this tool to evaluate and negotiate key terms and conditions in ServiceNow software contracts. Doing so will help mitigate risks, reduce costs, and achieve optimal business outcomes. Gartner Research ...
Analyst(s): Lance Pate | Jan Cook | Domenico Scriva | Christopher Dixon | Biswajit Maity
... Gartner First Takes Fresh insights on emerging trends On 4 December 2025, Microsoft announced that select Intune Suite capabilities will be included in Microsoft 365 E3 and Microsoft 365 E5 subscription plans. I&O and security leaders should review this research to assess these features, evaluate thei ...
Analyst(s): Dan Wilson | Lina Al Dana | Tom Cipolla
... Access Insights Already a Gartner client? The share of the CMO’s budget allocated to marketing technology has been declining since 2018. To secure martech budgets and deliver positive returns from martech investments, high-performing CMOs prioritize templatized martech operations, capability-focused m ...
Analyst(s): David Walters | Benjamin Bloom | Tia Zervas | Aparajita Mazumdar | Greg Carlucci
... Access Insights Already a Gartner client? Digital ethics has evolved from a peripheral concern to a strategic business imperative as agentic AI systems gain autonomy and influence. Executive leaders should move beyond checklists and adopt a use-case-driven approach that embeds ethics into decision mak ...
Analyst(s): Frank Buytendijk | Svetlana Sicular | Bart Willemsen | Lydia Clougherty Jones | Jim Hare