... Sourcing, procurement, and vendor management leaders should use this tool to evaluate and negotiate key terms and conditions in ServiceNow software contracts. Doing so will help mitigate risks, reduce costs, and achieve optimal business outcomes. Gartner Research ...
Analyst(s): Lance Pate | Jan Cook | Domenico Scriva | Christopher Dixon | Biswajit Maity
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... This research provides an inside look at the Digital IQ Index performance of brands by dimension, class and category (life insurance and property and casualty insurance). CMOs can use this research to identify top performers and digital marketing best practices in insurance. Index Performance Class Pe ...
Analyst(s): Priyanka Narang | Karan Saxena | Alan Lopez | Yash Rastogi | Ross Cosner
... Gartner First Takes Fresh insights on emerging trends On 4 December 2025, Microsoft announced that select Intune Suite capabilities will be included in Microsoft 365 E3 and Microsoft 365 E5 subscription plans. I&O and security leaders should review this research to assess these features, evaluate thei ...
Analyst(s): Dan Wilson | Lina Al Dana | Tom Cipolla
... Access Insights Already a Gartner client? The share of the CMO’s budget allocated to marketing technology has been declining since 2018. To secure martech budgets and deliver positive returns from martech investments, high-performing CMOs prioritize templatized martech operations, capability-focused m ...
Analyst(s): David Walters | Benjamin Bloom | Tia Zervas | Aparajita Mazumdar | Greg Carlucci
... Access Insights Already a Gartner client? Digital ethics has evolved from a peripheral concern to a strategic business imperative as agentic AI systems gain autonomy and influence. Executive leaders should move beyond checklists and adopt a use-case-driven approach that embeds ethics into decision mak ...
Analyst(s): Frank Buytendijk | Svetlana Sicular | Bart Willemsen | Lydia Clougherty Jones | Jim Hare
... Innovations in search and product discovery can be adopted without rebuilding entire digital commerce platforms. Digital commerce leaders can use this research to understand the commerce search market and support related product discovery initiatives. Strategic Planning Assumption Market Definition/De ...
... stakeholders prioritize high-value generative AI use cases for improving productivity. Use this Tool to support your business stakeholders in identifying focused experiments aligned to business strategy and goals that will create value. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...
... Strategic portfolio management technologies integrate various portfolio structures to model alternative paths to successful business outcomes. This research helps portfolio management leaders focused on digital investments identify vendors dedicated to increasing SPM effectiveness with technology. St ...
Analyst(s): Peter Clegg | Daniel Stang | John Spaeth | Shailesh Muvera | Faisel Pervaiz
... general cost-cutting of their budgets. In this research you will find: Top priorities for CEOs in 2022IT spending that will run, grow and transform business in midsize enterprises Key challenges and recommendations for CIOs to optimize cost Complete the form to learn more about cost optimization strategies ...