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Premium Research Mar 2024
... The D-Suite inspires you to lead and innovate with D&A and AI. Join hosts Rita Sallam, Sarah James and Afraz Jaffri for groundbreaking insights from industry leaders and crucial research from Gartner experts. Analysis Research Highlights Gartner Research ...

Analyst(s):   Afraz Jaffri   |   Sarah James   |   Rita Sallam
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Premium Research Jan 2024
... For the best digital marketing brands, outpacing competitors takes far more than simply outspending them. Gartner’s research on Genius Brands across industries offers marketing leaders crucial insights on how to turn their strategies into elite playbooks. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Matt Moorut   |   Dorian Cundick   |   Suzanne Schwartz
Research Jun 2025
... resulting in a manual testing bottleneck. This research outlines four critical steps for software engineering leaders that will enable them to realize the full value of test automation and meet growing demands for speed and quality. Overview Introduction Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Thomas Murphy   |   Joachim Herschmann   |   Jim Scheibmeir
Premium Research Apr 2024
... grapple with rising AI-driven fraud and complex know-your-customer and anti-money-laundering regulations. Use this data on industry spending and priorities, plus recommendations for modernizing and automating KYC/AML systems, to streamline account opening and minimize operational risks. Overview Data Insights ...

Analyst(s):   Vatsal Sharma   |   Hannah Edmunds
Premium Research Dec 2024
... evolving strategic role and functional value propositions of the logistics industry have shifted the skills that employees need to be successful. Logistics leaders should use this research to identify and assess the competencies for team members, both now and in the future. Overview Introduction Analysis ...

Analyst(s):   Carly West   |   David Gonzalez
Premium Research Feb 2024
... Product leaders in the oil and gas industries face market share challenges from consolidation, as well as opportunities from new ways to work. They should use this analysis of the 2024 Gartner CIO Survey to align their go-to-market planning and product strategies for competitive advantage. Overview Data ...

Analyst(s):   Simon Cushing
Webinar On-Demand
... the pricing and packaging of generative AI (GenAI) products. With 1,000 vendors introducing GenAI products to the market, it is imperative for leaders to strategically prepare for all these vendors positioning their capabilities. Join this complimentary Gartner webinar where a Gartner expert will equip ...

Analyst(s):   Mike Tucciarone
Premium Research Mar 2025
... The banking industry faces challenges and opportunities including lowering interest rates, new customer expectations and emerging technologies. Financial services leaders in banking can use these trends to inform strategies for digital transformation, customer experience and AI. Overview Conclusion ...

Analyst(s):   Benjamin Seesel   |   Sophia Palmstedt   |   Uri Lerner
Premium Research Aug 2025
... Many midsize enterprises believe that AI innovation is unattainable for them, partly due to limited resources. This research showcases examples of MSEs that are pushing beyond conventional AI use cases, including generative AI, to deliver business value to their organizations. Overview Introduction ...

Analyst(s):   Srishti Khanna   |   Maria Nelson   |   Megha Bawa
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