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Premium Research May 2025
... Digital marketing leaders recognize social media marketing is critical to achieving their goals, but poorly defined goals and metric leads to ineffective strategies. Use our four-step formula to refine your social media marketing strategy and focus your efforts. Overview Introduction Analysis Contributo ...

Analyst(s):   Claudia Ratterman
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Research May 2025
... everything-as-code approach encourages operational efficiencies throughout the IT organization, bridging previous IT silos and providing a better end-user experience. The benefits of EaC allow CIOs to better demonstrate IT value through speed, consistency and enterprisewide programming of functions. ...

Analyst(s):   Dennis Smith
Premium Research May 2025
... Retailer marketing budgets decreased amid increased pressure to drive sales. To achieve their goals in this dynamic, CMOs are investing heavier in paid media, while driving efficiencies from tech. Use this benchmarking report to contextualize your marketing budget plans. Data Snapshot Data Insights Wha ...

Analyst(s):   Matt Moorut
Premium Research May 2025
... Traditional IT change management does not support the velocity of change required to support an organization’s digital objectives. IT service management leaders should use this three-step research to modernize change management and ensure alignment with agile ways of working. More Detail Gartner Recommended ...

Analyst(s):   Mark Cleary
Premium Research May 2025
... While healthcare delivery organization CMOs are contending with fewer budget resources, pharma leaders are strategically investing following an increase in funding. Use this benchmarking report to better contextualize budget allocations across resources, channels and programs. Data Snapshot Data Insig ...

Analyst(s):   Chris Beland
Premium Research May 2025
... DPES revenue is being impacted by two market forces: the rise of digital-physical business models and ubiquitous AI. Tech services leaders of DPES providers must help buyers succeed in a future shaped by AI-infused products and services that seamlessly blend the digital and physical. Overview Analysis ...

Analyst(s):   Brendan Williams
Research May 2025
... Access Research Already a Gartner client? Eighty-four percent of HR software buyers face implementation issues during software deployment, leading to high levels of purchase regret. HR technology leaders can use the best practices outlined in this research to address these challenges and ensure succes ...

Analyst(s):   Josie Xing
Premium Research May 2025
... GenAI-enabled products still mostly function as assistants, powered by general LLMs, but enterprise clients want AI embedded where the work happens. Tech CEOs can achieve defensible differentiation by building workflow-native AI products, powered by domain-specific models and proprietary data. Overvi ...

Analyst(s):   Vuk Janosevic
Premium Research May 2025
... Ethics is an ill-defined component of most AI governance models, often failing to articulate how to identify and mitigate risk. Healthcare and life science CIOs can use this research to understand critical elements of ethical and responsible AI. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Laura Craft
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