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Premium Research May 2025
... Product leaders tend to view technology as a “stack,” but GenAI is different. Product leaders adapting a value chain view of GenAI are better positioned to see growth opportunities than their peers. This video shows how this view helps you see where your solutions win and how they will create value. ...

Analyst(s):   Mark McDonald
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Premium Research May 2025
... Account-based marketing programs require a marketing mix of channels, content and calls to action that differs from that used in other programs. Demand generation leaders should design ABM engagement plans using the detailed marketing mix examples outlined in this tool. When to Use Gartner Recommended ...

Analyst(s):   Jenifer Silverstein
Premium Research May 2025
... CCOs prioritize supporting an organizational culture that is unifying and consistent, but top-down culture mandates often are unsuccessful with employees. CCOs should use co-creation to define cultural values that align with specific behaviors that employees can and want to demonstrate. Overview Intro ...

Analyst(s):   Isabel Fain
Research May 2025
... Access Research Already a Gartner client? デジタル・ソリューションには、レジリエンスと適応力のあるインフラが必要である。しかし、インフラのテクノロジやプラクティスが時代遅れだと、そうした要件を満たすのは難しい。インフラストラクチャ/オペレーションのリーダーは、本リサーチノートのガイダンスに従ってインフラのライフサイクルを管理し、レジリエンスおよび適応力を維持すべきである。 要約 戦略的プランニングの仮説事項 はじめに 分析 根拠 推奨リサーチ 備考1:業界の技術的負債ベンチマークやその他の比較データの無効性 備考2:有用なインフラ適合性アセスメントの基準 備考3:有用なイン ...

Analyst(s):   Hiroko Aoyama
Research May 2025
... Access Research Already a Gartner client? Gartner benchmarks indicate that spending more on marketing is not the answer to achieving higher conversion rates. Demand generation leaders can use our benchmarks to assess funnel conversion rate performance and gain insights from their high-performing peers ...

Analyst(s):   Amy Jenkins
Premium Research May 2025
... Inconsistent feedback and ineffectively managed performance reviews can negatively impact employee performance and engagement. This step-by-step guide helps supply chain leaders give balanced, forward-looking feedback, build confidence in performance discussions, and handle employee reactions effect ...

Analyst(s):   Anish Rai
Research May 2025
... Access Research Already a Gartner client? AI、サステナビリティ (持続可能性)、自動化、サイバーセキュリティといったグローバル・メガトレンドは、データセンターに大きな影響を及ぼす。I&Oリーダーが競争力を維持するためには、こうしたトレンドに対処するデータセンター戦略が必要である。さもなければ、陳腐化や非効率、ビジネス上の妥当性の喪失というリスクを負うことになる。 要約 はじめに 影響と推奨事項 Gartner Recommended Reading Gartner Research ...

Analyst(s):   Takuma Yamamoto
Premium Research May 2025
... The criticality of database server and database instance monitoring is often overlooked, but it is key to managing application performance. As I&O shifts its focus to observability, renewing attention on database monitoring will augment observability tool capabilities and improve digital experiences. ...

Analyst(s):   Andre Bridges
Premium Research May 2025
... Synthetic user research uses AI agents to simulate real user groups, enabling faster and highly scalable research. Software engineers should use AI systems that accurately predict human responses to streamline tasks like persona creation and user testing, accelerating delivery and improving UX. Overv ...

Analyst(s):   Paige Kirk
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