... Access Research Already a Gartner client? The adoption of agentic AI is prompting organizations to rethink their infrastructure from purely centralized cloud systems to more distributed, and hybrid approaches. This insight helps heads of infrastructure and operations optimize workload placement and pe ...
Analyst(s): Enrique Castera
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... CEOs have become the most represented senior role on enterprise tech buying teams today. To win their executive support, product leaders must align solutions with enterprise strategy, drive tailored content, support KPI-driven business cases and build relationships with independent experts. More Deta ...
... Organizations often select personalization technology prematurely, underestimating its complexity and leading to insufficient due diligence. Optimal technology selection requires a customer focus, business clarity, understanding of martech nuances and an assessment of build versus assemble. Overview I ...
... Access Research Already a Gartner client? Despite heavy investment in cyber risk, 47% of decisions occur without risk input. Cybersecurity leaders must embed risk experts where decisions happen, replace heat maps with quantified scenario-based analysis, and track real adversary techniques to avoid was ...
... CSOs often focus on boosting seller motivation, but diagnosing and treating the root causes of “drag” (or demotivation) can have a greater impact on performance and retention. This research identifies four levers that CSOs can influence directly to drive quota attainment and reduce attrition. Gartner ...
... Access Research Already a Gartner client? Gartnerの顧客企業は、クラウド・コストを予測することの難しさに直面している。クラウド・コストを予測できなければ、予算計画や事業計画が混乱する可能性がある。本リサーチでは、I&Oリーダーがクラウド・コストを正確に見積もる上で役立つ戦略的インサイトと具体的な推奨事項を示す。 要約 はじめに 分析 推奨リサーチ Gartner Research ...
... Organizations that create dedicated roles to govern martech are 1.4x more likely to report high utilization and 1.5x more likely to prove marketing’s value. Gartner’s analysis of 22,000 job posts identified the key skills, like collaboration, that underpin top brands’ martech talent strategies. Data ...