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Premium Research Sep 2025
... Enterprise value is shifting from AI models to agentic orchestration. As systems of record give way to systems of action and AI agents give way to orchestrated outcomes, tech CEOs must capture advantage by codifying domain process logic into blueprints that deliver assurance and prove results. Overvi ...

Analyst(s):   Vuk Janosevic
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Premium Research Sep 2025
... GenAI’s rapid evolution is forcing product vendors to confront widening adoption gaps as organizations’ AI maturity, skills and needs diverge; relying solely on service partners can’t scale. Product managers must enable adaptive customer fit via consultative AI agents to accelerate solution advisory ...

Analyst(s):   Tracy Tsai
Premium Research Aug 2025
... AI is changing how buyers and sellers engage. Product leaders who create consistent B2B personas across all customer-facing roles will be AI ready. This tool can be used to create the go-to-market consistency required to compete in an AI-driven market. When to Use Contributors Gartner Recommended Readi ...

Analyst(s):   Derry Finkeldey
Premium Research Aug 2025
... primary decision-making criterion. Tech CEOs must clearly connect their AI investments to anticipated gains and unanticipated failures to outperform hype-focused competitors. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Barry Glauberman
Premium Research Aug 2025
... Agile transformations affect every part of the business, not just software engineering and development teams. Chief product officers who not only embrace Agile ways of working but also actively promote them will reap the benefits of faster iteration and quicker delivery of customer value. Overview Ana ...

Analyst(s):   Clifton Gilley
Premium Research Sep 2025
... Buyer personas are used to develop programs to find sales-ready buyers but often don’t consider B2B buyer behavior in the sales cycle. Product marketing leaders should guide teams to map personas to key buying situations and add jobs to be done to close that gap and help align marketing with sales. ...

Analyst(s):   Suzanne White
Premium Research Aug 2025
... Hyper-synthetic data (HSD) will redefine AI services by enabling improved application, analysis and model development at scale. Tech service leaders must revamp their current development processes, partnering with HSD experts, or risk being outpaced by agile niche vendors in this high-stakes race. Ov ...

Analyst(s):   Ben Fieselmann
Research Oct 2025
... Access Insights Already a Gartner client? Product marketing leaders face persistent GTM alignment challenges with product management and efforts tied to positioning. This research uncovers root causes and provides actionable insights to drive cross-functional alignment and collaboration, and improve G ...

Analyst(s):   Rahim Kaba
Premium Research Sep 2025
... Startup tech CEOs can win deals by delivering concise, audience-focused sales presentations that showcase value, maintain brand consistency and end with clear next steps, transforming passive prospects into engaged, committed buyers. Overview Introduction Analysis Gartner Recommended Reading Gartner Insi ...

Analyst(s):   Warren Johnstone
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