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Research Oct 2025
... Access Insights Already a Gartner client? Heads of enterprise architecture can elevate EA from a technical function to an enterprise capability by rebranding EA in a relatable way. Focus on demonstrating EA’s ability to create holistic insights, gain momentum with targeted opportunities, and build cre ...

Analyst(s):   Duncan Robson
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Premium Research Sep 2025
... Demand generation leaders face an escalating challenge as AI-informed tech buyers skip generic outreach and engage only with tightly relevant content. Evolve the demand generation content experience using AI capabilities and the strategic application of microcampaigns. Overview Strategic Planning Assu ...

Analyst(s):   Isoke Mitchell
Premium Research Sep 2025
... This summary report is based on the 2025 Gartner Internal Communications Channel Benchmark Survey. CCOs and their teams can use these insights to understand employees’ channel preferences and identify which channels most impact employee performance. Contributors Gartner Recommended Reading Gartner Insi ...

Analyst(s):   Emily Earl
Premium Research Oct 2025
... CCOs need to gauge AI impact in order to justify and guide AI investment and implementation. This research can help them establish the AI value proposition and equip their teams to anticipate, evaluate and normalize impact at the operational level. Overview Conclusion Gartner Recommended Reading Gartner ...

Analyst(s):   Dorian Cundick
Premium Research Sep 2025
... Data and analytics governance often suffers from fragmented programs and diverse goals. This note guides CDAOs in embedding governance into business workflows, offering a step-by-step approach to unify policies on data quality, security, privacy, retention, ethics, and definitions. Overview Strategic ...

Analyst(s):   Andrew White
Premium Research Oct 2025
... Most organizations mistakenly treat data and analytics governance as a technology issue, neglecting its critical connection to business outcomes. This leaves the discipline undervalued and disregarded. D&A leaders improve their governance effectiveness by proactively addressing the five questions ou ...

Analyst(s):   Sue Waite
Premium Research Sep 2025
... While the difference in hard cost between good and bad advertising strategy and planning may be negligible, the opportunity costs are enormous. We have identified six actions that can help CMOs optimize paid media strategies and unlock sizable benefits — without compromising on results. More Detail Ga ...

Analyst(s):   Eric Schmitt
Premium Research Sep 2025
... Public-sector CIOs must press forward on data, analytics and AI modernization, despite funding cuts and downsizing that present significant resource constraints. They can navigate modernization by prioritizing talent initiatives and strategies to overcome resource constraints. Overview Introduction Ana ...

Analyst(s):   Donna Medeiros
Research Oct 2025
... Access Insights Already a Gartner client? CMOs of high-performing companies have a balanced approach to brand budget allocations beyond investments in activation and strategy development. Achieve this balance in your brand budget allocations by investing in measurement and governance capabilities, bra ...

Analyst(s):   Michael Ro
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