... Access Research Already a Gartner client? Generative AI has the potential to increase productivity and efficiency but requires organizations to address security, governance and partnerships management. Enterprise architects must focus on evolving the enterprise operating model to ensure generative AI ...
Analyst(s): Andrei Razvan Sachelarescu
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... organizations are rethinking their technology investment plans. Heads of enterprise architecture should orchestrate that response through scenario planning and IT strategy realignment. More Detail Gartner Recommended Reading Gartner Research ...
... Only 2% of B2B buyers start the purchase process with no vendors in mind. This research helps B2B CMOs incorporate brand awareness tactics into their demand-generation strategy to educate out-of-market prospects, ensuring consideration when a purchase need arises. Overview Introduction Analysis Gartner ...
... One in five manufacturing buying centers does not use a vendor’s direct marketing outreach in its purchasing decisions. This presentation offers product leaders key insights from Gartner research on how to define their portfolios and their go-to-market strategies to build buyer trust. Gartner Researc ...
... Generative AI is becoming an essential technology to achieve productivity improvements among managers in insurance. CIOs can use this research to help guide their organizations’ GenAI deployment journeys with a focus on maximizing productivity gains. Overview Data Insights Gartner Recommended Reading Ga ...
... Access Research Already a Gartner client? The number of strategic business challenges that cross enterprise and geographic boundaries is rising. Executive leaders can use connected governance as a framework to streamline decision making and reduce bureaucratic inefficiencies by establishing a virtual ...
... This research explores the communication needs of tech CEOs at each stage of growth in the company journey as their role changes in the face of a scaling business. Tech CEOs can use this analysis to understand and pursue the communication capabilities required to support the journey ahead. Overview An ...
... Distributed business stakeholders are increasingly making technology decisions independently. This research outlines how enterprise architects can enable architecturally informed decisions by expanding awareness and triaging EA’s engagement. Overview Conclusion Presentation Deck Gartner Research ...
... B2B buyers seek out digital content throughout their journey, and they stall or make less ambitious purchases when they can’t find the help they need. CMOs should focus their teams on creating “buyer enablement” content that helps buyers complete critical buying tasks along their path to purchase. Ov ...