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Research Jul 2025
... Access Research Already a Gartner client? Developers frequently face disruptions that impede their ability to focus and deliver value. Software engineering leaders should use this research to address unplanned work, dependencies, context switching and interruptions, thereby enhancing team productivity ...

Analyst(s):   Akriti Kapoor   |   Akis Sklavounakis
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Premium Research Jul 2025
... B2B technology companies are losing visibility in search results to AI-generated overviews and paid advertisements, while also facing rising zero-click results and declining website traffic. Tech CEOs must adopt a multichannel approach to search as buyers broaden the channels they access in search o ...

Analyst(s):   Isoke Mitchell   |   Serena Mushigo
Research Jul 2025
... Access Research Already a Gartner client? Heads of enterprise architecture often enforce standards using command-and-control EA governance, which slows and frustrates delivery teams. Use this research to shift to adaptive governance — using a mix of governance styles, guardrails and automation to enab ...

Analyst(s):   Andrew Gianni   |   Rimma Gurevich
Premium Research Jul 2025
... Sales enablement leaders struggle to provide clear, actionable guidance to frontline sales teams on using AI. This tool provides practical support to help sellers build confidence in working with AI, including guidance on selecting appropriate use cases, crafting effective prompts and evaluating AI ...

Analyst(s):   Dan Gottlieb   |   Doug Bushée
Premium Research Jul 2025
... Companies face longer sales cycles and lost opportunities when they don’t understand and support complex B2B buying journeys. This step-by-step guide helps CMOs collaborate with sales to gather customer insights and create actionable buying journey maps. Overview Steps Review Your Performance Gartner ...

Analyst(s):   Halle Stern   |   Martin DeWitt
Premium Research Jul 2025
... 几乎所有软件工程部门都为其开发人员提供人工智能(AI)工具,但这些工具的采用率和满意度都不高。本研究报告深入探讨了员工对AI不满的方面,并为提高生产力提供了行之有效的建议。 概述 导语 分析 证据 Gartner相关推荐阅读 Gartner Research ...

Analyst(s):   Raveena Gandhi   |   Neha Agarwal
Research Jul 2025
... Access Research Already a Gartner client? Increasing sophistication of cyberthreats, including advanced phishing campaigns, credential-stuffing attacks and the emergence of deepfake-enabled social engineering, requires a shift from legacy authentication methods. This research helps IAM leaders progres ...

Analyst(s):   Shubham Gera   |   Ant Allan
Premium Research Jul 2025
... Gartner predicts slower software spending in 2025, but increased investment in GenAI will offset the decline. Tech CEOs can thrive by using targeted retention strategies that prioritize high-value, AI-forward customers, tailor offerings to deliver clear ROI, and adjust service levels to maintain agi ...

Analyst(s):   Forest Conner   |   Charlie Xu
Research Jul 2025
... Access Research Already a Gartner client? To meet evolving buyer preferences and maintain competitive advantage, key account programs will require chief sales officers to strategically integrate AI agents. This will transform the role of the key account manager and create new symbiotic human and techn ...

Analyst(s):   Daniel Hawkyard   |   Dan Gottlieb
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