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Research Jul 2025
... Access Research Already a Gartner client? To meet evolving buyer preferences and maintain competitive advantage, key account programs will require chief sales officers to strategically integrate AI agents. This will transform the role of the key account manager and create new symbiotic human and techn ...

Analyst(s):   Daniel Hawkyard   |   Dan Gottlieb
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Premium Research Jul 2025
... When developing warehouse management system strategies, organizations should understand their warehouse complexity before defining requirements and selection criteria. Supply chain technology leaders should direct their project teams to use this research to quantify warehouse complexity. Overview Intr ...

Analyst(s):   Rishabh Narang   |   Simon Tunstall
Research Jul 2025
... Access Research Already a Gartner client? As delivery teams shift from project to product models and from waterfall to agile delivery, enterprise architects can effectively support product teams, even when they lack formal authority, by following five steps to focus on influence, collaboration and val ...

Analyst(s):   Saul Brand   |   Marcus Blosch
Premium Research Jul 2025
... CISOs must use metrics to convey cybersecurity’s value to the organization and secure stakeholder support. This guide helps CISOs design metrics that tell compelling narratives by linking cybersecurity initiatives to business outcomes and stakeholder priorities. Analysis Research Highlights Gartner Rec ...

Analyst(s):   Gitika Gupta   |   Zachary Smith
Premium Research Jul 2025
... I&O and data leaders struggle to distinguish between observability and data observability, risking operational failures and misaligned investments. Understanding the difference and commonalities ensures the right tools are used to maintain system resilience and data integrity and trustworthiness. Mor ...

Analyst(s):   Melody Chien   |   Padraig Byrne
Premium Research Jul 2025
... Investments in social media fail because they lack a connected purpose that leads toward a defined outcome. Tech CEOs can use this research to help develop a strategy that aligns performance, platforms, insights and messaging. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Isoke Mitchell   |   Serena Mushigo
Premium Research Jul 2025
... Organizations that face poor lead quality and customer acquisition issues suffer from marketing-sales misalignment and misinterpret high buyer effort as readiness to buy. This guide will help B2B marketing operations leaders work with sales to strategically approach their lead scoring process. Overvi ...

Analyst(s):   Aditi Ananya   |   Upasna Chandna
Premium Research Jul 2025
... High-performing logistics leaders are successfully transforming their logistics operations using 4PL outsourcing models to remove process duplication, enhance data visibility and elevate decision making. This research provides guidance on how to optimize logistics operations through the deployment o ...

Analyst(s):   Chris Kina   |   Matthew Beckett
Premium Research Jul 2025
... This infographic shows infrastructure platform leaders how to leverage cyberstorage capabilities, which can address crucial vulnerabilities in their data storage infrastructure and safeguard against future cyberthreats beyond ransomware. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Julia Palmer   |   Chandra Mukhyala
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