... Given economic uncertainty and budgetary constraints, software engineering leaders are under increased pressure to monitor and improve developer productivity. Learn how Haleon measures and communicates productivity metrics by connecting them to software engineering’s impact on business value. Case Ov ...
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... Access Research Already a Gartner client? CISOs are now commonly viewed as C-suite executives and regularly report to the full board of directors — not just the audit committee. This template includes a cybersecurity strategy on a page and a roadmap to present to business leadership. Gartner Research ...
Analyst(s): Will Candrick | Richard Addiscott | Lisa Neubauer
... Access Research Already a Gartner client? Tech providers running ABM programs continue to see pipeline lifts over 11% versus traditional demand generation programs or prospecting. Demand generation leaders can use this data to optimize their ABM programs, including required investments, channel mix an ...
Analyst(s): Ray Pun | Chris Chandler | Jenifer Silverstein
... Access Research Already a Gartner client? Tech providers are using diverse channels, content and CTAs to align with buyer readiness. By utilizing insights from successful peers and looking beyond MQLs, demand generation leaders can optimize their marketing mix to drive buyer engagement and increase pi ...
Analyst(s): Viharika Peddi | Alan Antin | Amy Jenkins
... Enterprise sustainability is at a crossroads, and executive leaders need to shift their strategies to cope with an uncertain regulatory environment. Redefining sustainability goals, maturing ESG data and integrating sustainable technology are keys to fostering growth and resilience and minimizing po ...
Analyst(s): Shanna Grafeld | Lauren Wheatley | Sarah Watt
... Access Research Already a Gartner client? Organizations are restricted by one-size-fits-all IT approaches, where technology cannot keep pace with the dynamics of real-life business. Enterprise applications leaders can use Gartner’s pace-layered application strategy to align their priorities with the ...
Analyst(s): Dennis Gaughan | Tristan Iles | Luis Mangi
... Gartner’s Top U.S. Consumer and Cultural Trends captures significant shifts in audience behaviors and attitudes. CCOs can more effectively engage audiences by deploying these insights to guide audience listening, build trust and credibility, bolster brand differentiation, and manage reputation risk. ...
Analyst(s): Dorian Cundick | Kate Muhl | Emma Mathison
... Limited buy-in and poor cross-functional collaboration are the biggest challenges customer service and support leaders face in improving customer journeys. This research presents actionable strategies, based on real-world case studies, to launch your customer journey management discipline. Overview St ...
Analyst(s): Daniel O'Sullivan | Aman Jagdev | Christopher Sladdin