... We find ourselves at the beginning of the Great Sales Awakening, where chief sales officers will be challenged to reinvent how they operate with AI. CSOs must transform in days and weeks, not years, as they chase a new revenue frontier. This research will explore three actions CSOs must make: adapti ...
Analyst(s): Dan Gottlieb | Betsy Gregory-Hosler | Robert Blaisdell
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... CMOs struggle to deliver effective digital marketing experimentation at scale due to poor hypotheses, unclear success criteria and stakeholder bottlenecks. Learn how peers address this challenge with customer-centric hypotheses, aggressive performance thresholds and stakeholder mapping. Overview Intro ...
Analyst(s): Janine Kanters | Michael Ro | Anna Maria Virzi
... The biggest challenge in generative AI consulting and implementation services is to move from the proof-of-concept phase to scaled implementation that drives commercial impact. Tech services leaders who make this pivot successfully by intensifying their competitive positioning and aligning their off ...
Analyst(s): Gunjan Gupta | Ben Fieselmann | Robert Brown
... Already a Gartner client? Campus switches and WLAN spending will recover in 2025, following a drop of 19% in 2024 due to the lengthening of replacement cycles. Data center switches spending will double from 2023 to 2029, driven by a growing demand to support AI and GenAI requirements. Overview Table of Contents ...
Analyst(s): Naresh Singh | Christian Canales | Gurjyot Uppal
... Digital technologies like AI, advanced analytics and the Internet of Things have the potential to disrupt the way companies conduct supply chain planning. Supply chain planning leaders should know how to apply these technologies to an SCP setting to improve supply chain outcomes. Overview Introduction ...
Analyst(s): Tim Payne | Pia Orup Lund | Shane Brett
... The new U.S. tax law, known as the “One Big Beautiful Bill Act,” creates opportunities to reduce the costs of key software engineering investments (such as AI). Software engineering leaders must capitalize on these opportunities by prioritizing tax-advantaged investments in order to accelerate both ...
Analyst(s): Dave Micko | Brian Minning | Alexander Bant
... Digital asset management platforms are evolving to become the central intelligent backbone of enterprise content operations. Digital marketing leaders should use this research to explore the latest AI and GenAI market trends and end-user needs transforming the DAM market. Overview Strategic Planning A ...
Analyst(s): Aparajita Mazumdar | Tia Smart | Rene Cizio
... Access Research Already a Gartner client? A risk-based patch management approach enabled by I&O and security collaboration reduces risk and disruption. Heads of I&O can use this research to align patching with vulnerability management and operational priorities. Overview Strategic Planning Assumption Int ...
Analyst(s): Lina Al Dana | Chris Saunderson | Todd Larivee
... Financial services leaders should reenvision their upskilling approach to adapt to complex buying environments. Leaders must understand their relationship with technology, prioritize commercially successful skills and embed them into the organization’s fabric to foster long-term adoption. Gartner Res ...
Analyst(s): Kristy Waterhouse | Antra Sharma | Michael Katz