... Although vendor websites remain one of the highest performing B2B tech marketing channels, AI is rapidly changing what works best to drive revenue. This Time to Value episode highlights evolving homepage best practices that most effectively guide buyers through the B2B tech-purchasing journey. Gartne ...
Analyst(s): Jess Walker | Sarah Brennan | Jill Silva-Braga
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... Gartner’s Digital Workplace Maturity Assessments show that 31% of organizations are operating in reactive mode known as Level 1, creating unnecessary costs. This research helps end-user services leaders reach Level 2, which focuses on proactive management and optimization of the digital workplace. Ov ...
Analyst(s): Lina Al Dana | Stuart Downes | Dan Wilson
... Legal, risk and compliance leaders are facing pressure to cut costs and improve efficiencies as companies grapple with economic challenges. This research compilation provides clear ways to help your team cut costs, optimize performance in top-priority areas and invest to help drive growth. Analysis Re ...
... Sales operations leaders must optimize seller headcounts to achieve revenue targets amid changing budgets and buyer requirements. To achieve this, leaders must triangulate across three sizing methods to rightsize their sales force. Overview Introduction Analysis Gartner Recommended Reading Gartner Resear ...
Analyst(s): Dave Egloff | Betsy Gregory-Hosler | Tyler Huguley
... Already a Gartner client? Beyond using generative AI to boost IT’s performance, CIOs can strengthen IT’s strategic importance by leading the enterprise to safely harness GenAI’s potential. By evolving IT’s products to scale GenAI use outside of IT, CIOs can drive innovation and productivity gains across the ...
Analyst(s): Tori Paulman | Erin Neus-Cheong | Brandon Germer
... Access Research Already a Gartner client? The 2024 Gartner C-Suite Dynamics Survey revealed which executives hold the most influence within the C-suite and how they achieve this standing. Delivering on financial targets is the key to success. Executives can use these survey insights to expand their ow ...
Analyst(s): Rob O'Donohue | Tina Nunno | Jennifer Carter
... Access Research Already a Gartner client? The 2024 Gartner C-suite Dynamics Survey revealed the different roles that executives of high-growth companies take during C-suite interactions. Executive leaders should use these survey insights to effectively balance their own contributions in executive team ...
Analyst(s): Tina Nunno | Rob O'Donohue | Jennifer Carter
... value of technology to C-suite or business unit peers, even the best rational narrative can be hampered by stakeholders’ perceptions of them and their IT team. In this research, CIOs will discover how to smartly counter negative perceptions through their narrative. Overview Introduction Analysis Gartner ...
Analyst(s): Galliopi Demetriou | Daniel Sanchez Reina | Alvaro Mello
... To scale and sustain digital transformation across the enterprise, CIOs must establish strong partnerships between business and IT leaders. Learn how BDO U.K.’s CIO uses fusion teams, business-outcome-driven dashboards and a new leadership role to foster co-leadership of digital in all business areas ...
Analyst(s): Meghna Joshi | Stephen O'Malley | Jaime Capella