... Revenue expansion from existing customers will not result from blanketing the base with cross-sell offers. Product marketing leaders should follow the strategies of high-growth providers that apply data-driven targeting, invest in unified insights, and orchestrate growth through humans and AI agents ...
Analyst(s): Reema Khalid Khan | Haripriya Arora | Maria Marino
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... Access Research Already a Gartner client? Demand generation leaders are pioneering groundbreaking AI technology known as digital humans on their B2B websites. To offer buyers game-changing self-service and website navigation and boost visitor engagement, demand generation leaders should evaluate the u ...
Analyst(s): Serena Mushigo | Jess Walker | Adrian Lee | Marty Resnick
... Access Research Already a Gartner client? The CRM market is shifting fast, with key changes in 2026 through 2027 transforming vendors into proactive “systems of action.” New AI-powered platforms from ServiceNow and Microsoft challenge incumbents like Salesforce, forcing all sales-tech players to adapt ...
Analyst(s): David Yockelson | Doug Bushée | Andrew Miljanovski | Alastair Woolcock
... Access Research Already a Gartner client? Gartner estimates that the unified communications market will grow by 2.7% in 2025 and experience a modest five-year CAGR of 0.6%. Business uncertainty and changing communication behaviors will create scrutiny of UC service extension, while office realignment ...
... D&A leaders can use this regularly updated library to find sample job descriptions, profiles and role-specific resources related to data, analytics and AI. In a dynamic talent pool, each job description serves as a representative example that can be modified to fit evolving organizational needs. Gart ...
... Too often, enterprise architecture teams focus on minimizing SaaS sprawl to the detriment of business agility and innovation. Instead, heads of EA must collaborate with application leaders to enable strong digital foundations and adaptive governance models so that new SaaS solutions deliver value wi ...
Analyst(s): Allan Wilkins | Melanie Walker | Christopher Trueman | Andrew Gianni
... In this volatile era where organizations face economic uncertainty, CIOs must think creatively when it comes to cost optimization ideas and cost savings programs. Energize your savings program using a lighthearted approach and playful theme to spark unconventional and innovative savings ideas. Gartner ...
Analyst(s): Bill Ryan | Stewart Buchanan | Jo Ann Rosenberger | William Maurer
... Access Research Already a Gartner client? Leaders today face constant uncertainty from technological change, economic pressures, security threats and shifting priorities. Relying on a single leadership approach is insufficient. Heads of I&O can use this research to embrace an adaptive leadership appro ...
Analyst(s): Sanchi Bhat | Erin Pierre | Joe Rogus | Ryan Shows