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Research Dec 2024
... Access Research Already a Gartner client? This research contains high-level IT Security cost efficiency and staff productivity benchmarks which should be used as part of a perennial cost and value optimization program. The published information derives from data collected throughout 2024 from a global ...

Analyst(s):   Jamie Guevara   |   Aditi Sharma   |   Eric Stegman   |   Shaivya Kaushal
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Research Oct 2025
... client? The data and analytics software market will grow to $175 billion in 2025 and reach $358 billion in 2029, with a CAGR of 15.4% at a constant currency from 2025 to 2029. To see continued growth, technology general managers should focus on agentic analytics, market consolidation and data fabric-fueled ...

Analyst(s):   Robin Schumacher   |   Omar Ansari   |   Kevin Quinn   |   Radu Miclaus   |   Ben Fieselmann
... year-over-year growth in a highly shifting market. How Gartner helped Analyst Inquiries & Briefings: One-on-one interactions validated the client's growth strategy and guided their pivot to AI services. Document Reviews: Analysts refined the client's go-to-market materials and paid media strategies, boosting ...
Premium Research May 2026
... Organizations are implementing cross-functional CLM strategies as contracts become more complex and data-driven. This research guides procurement leaders on CLM market evolution and highlights structural changes shaping enterprise contracting strategies. Insights at a Glance Gartner Insights Abstract ...

Analyst(s):   Lynne Phelan
Premium Research Nov 2024
... Cloud markets continue to evolve to support IT innovation and business transformation. New innovations, such as generative AI, create new opportunities to deliver value to customers. This session will highlight the key cloud market trends that will define the priorities for product managers in 2025. About ...

Analyst(s):   Scot MacLellan   |   Ed Anderson
Premium Research Jan 2024
... The product-led go-to-market motion is increasing traction in the security software market as a way to scale the penetration in enterprise user bases and applications. Product leaders considering using PLG should use the best practices that PLG competitors are using. Overview Gartner Recommended Reading ...

Analyst(s):   Radu Miclaus
Research Jan 2025
... Access Research Already a Gartner client? Today’s evolving buying and selling dynamics demand that CSOs futureproof their go-to-market design to capitalize on opportunities and gain competitive advantage. This initiative covers strategic segmentation, precise role definition, redefined seller deployment ...

Analyst(s):   Rachael Buchler   |   Daniel Hawkyard
... validation. Industry Financial Services Revenue Approx. $21 M Employees 200 Related Gartner resources Gartner Top 10 Strategic Technology Trends for 2025 Build a Better IT Strategic Plan Gartner for Chief Information Officers ...
... remains visible, credible, and aligned with how software buying decisions are made today. Methodology *Digital Markets’ 2026 Software Buying Trends Survey was conducted online in August 2025 among 3,385 respondents in Australia (n=281), Brazil (n=278), Canada (n=293), France (n=283), Germany (n=279), ...
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