... As AI transforms the sales tech market, CSOs face a pivotal choice: bring on stand-alone RAO vendors, or invest more in their CRMs. This research reveals the strategic trade-offs between the two options, guiding smarter evaluations and investment decisions. Insights at a Glance Strategic Planning Assumption ...
Analyst(s): Steve Rietberg | Dan Gottlieb | Adnan Zijadic | Wendy Butler-Mafuz | Guy Wood
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... Access Insights Already a Gartner client? Brand is no longer just a marketing asset — it’s a strategic lever for navigating market disruption, guiding innovation and building trust with humans and AI. In a world of collapsing differentiation and rising disinformation, CMOs must reclaim brand’s value, ...
... Retail tech leaders face challenges in 2026 as the market continues to be reshaped by core system modernization and AI is operationalized into workflows. This note guides product leaders on adapting to new expectations for real‑time execution, composability, trusted AI, and value‑linked outcomes. Insights ...
... Access Insights Already a Gartner client? This guide provides technology and service providers with the segmentation, methodology and definitions Gartner uses in its forecasts for unified communications (including UCaaS), contact center (including CCaaS and GenAI customer support) and communications ...
Analyst(s): Megan Fernandez | Lisa Unden-Farboud | Rafael Benitez | Ajit Patankar | Nitin Narang
... enterprise software (VMware), security and AI capabilities, as well as insights on navigating its commercial business practices. At a Glance Overview AI Position Noteworthy Events, Key Initiatives and Activities Top Strengths and Challenges Trending Topics Vendor Market Coverage Note 1: Gartner Insights ...
... Gartner client? The edge distribution platforms (EDP) market will grow to $35.4 billion in 2029, at a compound annual growth rate of 11.4%. EDP providers that neglect to build value for buyers through edge-based cloud innovation and perimeter security advancements will miss out on much of this growth. ...
... functions, industries and markets Measure what matters — turn insights into action Assess performance, identify gaps and accelerate execution with practical decision-making tools: 5K+ tools and templates 2K+ metrics and benchmarks 400+ Ignition Guides (with 100+ new guides produced annually) Growing ...
... but not all have done so consistently. Heads of I&O should evaluate the following MNS vendors for their LAN, WAN and security management needs. Strategic Planning Assumptions Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Accenture AT&T Comcast Business DXC Technology HCLTech ...
... in the AI vendor races are: Use Gartner Peer Insights™ to track unmet market needs and align your product roadmaps to customer pain points. Analyze consideration factors and evaluate buyer decision drivers to capture product-market fit opportunities. Stand out by delivering advanced AI models, unique ...