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Research Sep 2021
... Access Insights Already a Gartner client? The worldwide enterprise application software market will grow to $271.6 billion in 2021 (annual growth of 10.1% in constant currency), and will continue to grow through 2025 to reach $419.3 billion with a compound annual growth rate (CAGR) of 11.3% (2021-25). ...

Analyst(s):   Chris Pang   |   Yanna Dharmasthira   |   Jim Hare   |   Craig Roth   |   Eric Hunter   |   Kevin Quinn   |   Balaji Abbabatulla   |   John Kostoulas   |   Julian Poulter   |   Alys Woodward   |   Neha Gupta   |   Amarendra .
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Research Apr 2021
... Access Insights Already a Gartner client? The Enterprise and Automotive IoT Platforms market will grow at a 5-year CAGR of 33% to reach $11.3 billion in 2025. By the end of the forecast period, the largest revenue sectors will be manufacturing and natural resources, transportation, building automation ...

Analyst(s):   Peter Middleton   |   Alfonso Velosa   |   Fabrizio Biscotti
Research Jun 2021
... Access Insights Already a Gartner client? The worldwide enterprise application software market will grow to $271 billion in 2021 (annual growth of 10.3% in constant currency), and will continue to grow through 2025 to reach $421 billion with a compound annual growth rate (CAGR) of 11.4% (2021-25). Table ...

Analyst(s):   Jim Hare   |   Yanna Dharmasthira   |   Julian Poulter   |   Kevin Quinn   |   Alys Woodward   |   Balaji Abbabatulla   |   John Kostoulas   |   Craig Roth   |   Amarendra .   |   Neha Gupta   |   Eric Hunter   |   Chris Pang
Premium Research Feb 2024
... low-code application platforms must understand buyers’ critical use cases, competition, market evolution and how to improve reach with channel and service partners. Use this guide to better meet buyers’ needs in this market. Gartner Recommended Reading ...

Analyst(s):   Kelli Smith
Webinar Oct 21, 2026   Upcoming
... ROI, evolving market expectations, expanding compute supply, and improved efficiencies in training and operating AI models are just some of the existential threats to AI-optimized compute providers . Those that cannot expand margins through scale or platform will be forced from the market. Join us to understand ...

Analyst(s):   Bryan Britz   |   Will Sommer   |   Hardeep Singh
Research Mar 2025
... Access Research Already a Gartner client? Security and risk management leaders often struggle with a lack of skilled resources to manage the complexities of identity and access management. This document provides a comprehensive guide to formulating an efficient IAM team, thereby reducing risk and improving ...

Analyst(s):   Patricia Lara   |   Rebecca Archambault
Research Jul 2025
... advertising expenditures keep growing. The 2025 Hype Cycle reflects this growth, as well as generative AI shockwaves, media disruptions, antitrust developments and measurement challenges. Use this Hype Cycle to assess advertising innovations and help guide your organization’s adaptation strategies. ...

Analyst(s):   Tia Zervas   |   Eric Schmitt
Article May 04 2026
... to-market decisions and clear ROI on AI investments. AI-driven sales metrics redefine productivity measurement AI-driven metrics give CSOs a new lens on productivity. Three KPIs matter most — account reach, account engagement and AIV. Here’s how they work together: Account reach spotlights market coverage ...
Research Sep 2020
... Gartner client? Application leaders should use this Toolkit along with the corresponding Market Guide for Product Management and Roadmapping tools to examine the offerings of representative vendors in this market, construct vendor shortlists and design RFPs toward tool selections that best match their ...

Analyst(s):   Deacon D.K Wan   |   Nikos Drakos   |   Mike West
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