... with key lessons from teams that deliver business value from technology. Build trust and safeguard your budget with a fully utilized martech stack The 2025 Gartner Marketing Technology Survey reveals that martech utilization has dropped to 49%, exposing organizations to risk and forcing CMOs to make strategic ...
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... risks to their organization’s growth performance in 2025. They name accelerated inflation (52%) and insufficient organic growth opportunities (50%) among their top performance risks as concerns about constrained supply of inputs and potential foreign market access restrictions take hold. Three Strategies ...
... ease compared to 2025. Spending is projected to increase 37.3% in 2026, making it the highest-growing IT segment, but at a slower rate than this year as the market shifts from rapid build-out to incremental and sustained investment (see Table 1). Table 1. MENA IT Spending Forecast, 2025-2026 (Millions ...
... technologies and those experiencing only modest gains or negative outcomes. Gartner surveyed 350 global business executives in the third quarter of 2025 to understand the current state of autonomous business at enterprises. Qualifying organizations reported enterprisewide annual revenue of at least $1 ...
... Virtustream Enterprise Cloud Context Product/Service Class Definition Critical Capabilities Definition Compute Resilience Architecture Flexibility Security and Compliance User Management Enterprise Integration Automation and DevOps Enablement Scaling Big Data Enablement Use Cases Application Development ...
Analyst(s): Raj Bala | Dennis Smith | Craig Lowery | Lydia Leong
... enterprise desktops (up from fewer than 1% in 2019). Influencing Factor: Buyer Behavior Forecast Assumption: Through 2022, concerns about TCO, UX and security will limit DaaS migration to under 10% of enterprise VDI users. Influencing Factor: Technology Innovation Forecast Assumption: By 2023, hyperscale ...
... dates and locations for Gartner IT Symposium/Xpo include: September 8-10, 2025 | Gold Coast, Australia October 20-23, 2025 | Orlando, FL October 28-30, 2025 | Yokohama, Japan November 10-13, 2025 | Barcelona, Spain November 17-19, 2025 | Kochi, India About Gartner AI Use Case Insights Gartner AI Use Case ...
... Generative AI electrifies the 2025 Hype Cycle, fueling a wave of innovation even as mounting costs and fresh regulations force marketers to rethink their strategies. Digital marketing leaders should leverage this research to discover breakthrough technologies and bold innovations that will empower them ...
... commerce initiatives use a combination of applications. Application leaders should use this guide to understand the vendors that offer the applications of the digital commerce ecosystem. Analysis Digital Commerce Market: Definition, Growth and Trends Definition Growth Trends Digital Commerce Digital Commerce ...
Analyst(s): Jason Daigler | Mark Lewis | Mike Lowndes | Sandy Shen | Yanna Dharmasthira | Penny Gillespie