... covers sales and account management markets. She received her master’s degree from the University of Delhi, India, and has created content for some of the world’s leading technology products and companies. Connect with Rupal on LinkedIn. Get the Gartner Digital Markets Newsletter Gartner is a trusted ...
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... Retain and Expand With Buyer Intent.” Accelerate Efficient Growth With ABM The ultimate guide to kickstart an ABM program with intent data. Rupal Bhandari Rupal Bhandari covers sales and account management markets. She received her master’s degree from the University of Delhi, India, and has created content ...
... CFO & Finance Executive Conference 2025. CFOs and finance leaders will explore how to deliver results amid slower growth, drive productivity across all enterprise assets, and inspire teams to embrace change and uncertainty; while collaborating with the C-suite to guide transformations, optimize resources ...
... agent sprawl. Gartner predicts that by 2028, an average global Fortune 500 enterprise will have over 150,000 agents in use, up from less than 15 in 2025, generating significant agent sprawl, IT complexity and management challenges. Speaking at the Gartner Digital Workplace Summit in London today, Max ...
... concerns for 2025, measuring and quantifying the cost, risk, and value of AI initiatives, and exploring the blueprint to unlock digital employee experience. Be sure to check this page throughout the day for updates. Key Announcements Gartner Forecasts India IT Spending to Reach $160 Billion in 2025 Gartner ...
... Field Service and Maintenance A complete guide for software providers to effectively position your field service and maintenance solution and engage B2B buyers. Caroline Hogan Caroline Hogan is the Senior Director of Vendor Marketing at Gartner Digital Markets, where she manages the marketing strategy ...
... many rapid advancements in digital technology, prioritizing digital spend requires a deep understanding of solutions in the market as well as vendor capabilities and how the market is expected to evolve. In addition to fostering innovation and carefully prioritizing technology investments, successful digital ...
... experience.”
Gartner clients can read more in “Forecast: Enterprise IT Spending for the Banking and SecuritiesMarket, Worldwide, 2017-2023, 2Q19 Update” and “Market Insight: Banking and SecuritiesMarket Planning and Strategy for Product Managers, 2019.”
Additional advice on how to drive business performance ...
... according to a survey by Gartner, Inc., a business and technology insights company. A survey of 646 B2B buyers conducted from August through September 2025 found the shift is already underway, with 45% reporting they used AI during a recent purchase. Buyer journeys are becoming more self-directed and digitally ...