... martech categories often overlap, creating confusion and integration issues. Demand generation leaders should assess vendor offerings against clear go-to-market use cases to identify essential tools and weigh the trade-offs between single versus multiple solutions. Overview Analysis Gartner Recommended Reading ...
Analyst(s): Julian Poulter
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... Access Research Already a Gartner client? To enable enterprise goals and drive business impact, HRBPs must foster workforce change readiness and efficiency. This initiative provides HRBPs insights into managing change fatigue, using skills-based workforce planning and optimizing workflows to achieve t ...
... 2020 Global Marketplaces: Key Trends in Scaling E-Commerce Across Markets The global economy continues to serve as a digital engine of growth for U.S.-based brands, as recent improvements to logistical and payment technology now allow for an increasing number of DTC brands to digitally engage with customers ...
... needs against products to determine which products and routes to market are best for your target customers. Market share. Use a mergers and acquisitions scorecard to track competitors that sell similar offerings to your target customers. Market expansion. Expanding geographically may gain you new customer ...
... Agentic AI, governance, workforce transformation, machine-mediated markets and sovereignty are reshaping how organizations create value. The 2026 Hype Cycles show how leaders can balance innovation, resilience and control in an increasingly connected environment. Overview Strategic Planning Assumptions ...
Analyst(s): Jan-Martin Lowendahl | Mandi Bishop | Andrew White | Yanni Karalis
... forcing food and beverage CSCOs to adapt supply chains, innovate with R&D, streamline portfolios, and collaborate to stay ahead in a fast-evolving market. Insights at a Glance Strategic Planning Assumption Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...
... hinders enterprise AI adoption, as adopting AI without context amplifies inefficiencies.These insights highlights innovations in the process intelligence market that can help organizations adopt AI by redesigning processes and providing operational context to AI agents. Insights at a Glance Innovation Storyline ...
Analyst(s): David Sugden | Adam Briggs | Marc Kerremans | Tushar Srivastava
... The VSS agentic AI market is projected to grow 32.4-fold by 2030, with 2029 marking a critical inflection point as adoption scales across industries. Banking and manufacturing lead opportunities, while integration, governance, trust and data fragmentation remain key challenges. Insights at a Glance ...