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Premium Research Nov 2024
... Business process services buyers are moving from labor-centric to more automated and transformative digital delivery models at varying speeds. Product marketers must clarify the uniqueness of their BPS offering, then target buyers whose priorities align with those strengths. Overview Introduction Analy ...

Analyst(s):   Jennifer Barry   |   Molly Beams   |   Scott Frederick
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Premium Research May 2024
... Customer advocacy is a powerful tool that can fuel growth with new and existing customers. CMOs can use this research to help their teams design experiences that generate customer advocacy throughout the customer journey, empowering customers to champion their brand. Overview Introduction Analysis Gartn ...

Analyst(s):   Leah Leachman
Premium Research Jan 2024
... The emergence of GenAI-capable application software is transforming the way applications can support users in their day-to-day tasks and workflows. Product leaders must plan now to minimize competitive threats and take advantage of transient opportunities. Overview Strategic Planning Assumption Analysi ...

Analyst(s):   Kevin Quinn   |   Jim Hare   |   Roland Johnson   |   Eric Hunter   |   Alexandre Oddos   |   Craig Roth   |   Amarendra .   |   Julian Poulter   |   Chris Pang   |   Balaji Abbabatulla   |   Radu Miclaus   |   Yanna Dharmasthira
Research Sep 2021
... Organizations continually struggle to transform their invoice-to-cash processes when operating across disconnected systems. Finance leaders can drive efficiencies, improve cash flow and enhance customer experience by exploring the solutions and capabilities offered by an integrated I2C application. R ...

Analyst(s):   Finance Research Team
Premium Research Sep 2023
... Gartner First Takes Fresh insights on emerging trends Generative AI has disrupted the conversational AI space. Due to the dynamically evolving nature of this space, applications and software engineering leaders should revisit or reevaluate their conversational AI initiatives to discern the best approa ...

Analyst(s):   Bern Elliot   |   Arup Roy   |   Stephen Emmott   |   Adrian Lee   |   Gabriele Rigon   |   Justin Tung
Webinar September 30 2024
Watch this complimentary Gartner webinar to find out how you can collect and evaluate important signals in the environment to drive innovation and gain competitive advantage.
Webinar June 21 2023
The most recent updates on Gartner's Global IT Spending Forecast, evaluate CIOs' responses to economic uncertainty, and assess the impact on IT markets.
Webinar March 15 2023
Hear how a talent executive at one of the world’s leading consumer products organizations has approached enterprise talent planning over the past seve...
... and CISO across multiple industries and continents. As a Gartner Executive Partner, she leverages deep operational and transformational expertise to guide senior leaders through complex challenges, delivering measurable business impact and fostering trusted, empathetic relationships. Business impact Clients ...
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