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Premium Research Jun 2024
... Benefits and Uses Risks Recommendations Representative Providers Gartner Recommended Reading Note 1: Gartner’s Magic Quadrant and Market Guide Research on Data, Analytics and AI Market Published in 2023 Gartner Research ...

Analyst(s):   Julian Sun   |   Xingyu Gu   |   Tong Zhang   |   Fay Fei   |   Mike Fang
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Research Aug 2021
... Digital advertising pays for a free internet to the tune of $83 per user per year for each person in a digital population of 4.7 billion. And as of 2023, the third-party cookies that underpin the entire adtech ecosystem are being disabled. Welcome to the cookie apocalypse. Overview Recommended by the ...

Analyst(s):   Nader Henein
Research Jun 2026
... With full-featured solutions not currently in the market, AI governance solutions’ next roadmaps will determine the fate of products. Product managers must quickly identify which use cases to target in order to capture their share of this emerging market before it’s too late. Overview Strategic Planning ...

Analyst(s):   Brandon Medford
Premium Research Apr 2024
... To generate high-quality leads, tech CEOs must plan and build targeted campaigns that present compelling messaging and calls to action. Use this guide to successfully build and measure the success of lead generation campaigns. Overview Steps Review Your Performance Gartner Recommended Reading Gartner ...

Analyst(s):   Tech CEO Research Team
Research Apr 2024
... describes 10 AI architecture principles that chief enterprise architects can use as a starting point for defining principles and an approach tailored to their organization’s needs. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Saul Brand   |   Marcus Blosch   |   Andreas Frangou
Research Jun 2024
... Access Insights Already a Gartner client? Wireless semiconductor revenue declined by 13.1% in 2023 to $19.7 billion, reflecting weak smartphone and laptop shipments. Revenue from discrete NFC dropped 16.5% as smartphone SoCs started integrating the technology. Wi-Fi spending was down 16.4% with upgrad ...

Analyst(s):   Jon Erensen   |   Bill Ray
... digital services is essential for organizational success and innovation. We are dedicated to creating an inclusive digital ecosystem that enables all users to engage with our content and resources independently and effectively. Gartner’s approach to web accessibility is guided by industry best practices ...
Premium Research Feb 2026
... Many CHROs leave their workforce unprepared for value creation due to focusing narrowly on AI basics. This video explores strategies for building true AI readiness and unlocking workforce value such as segmenting training by role. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Anna Krasniewska
Research February 03 2026
... Transformation guide to learn a new, innovative strategy that improves the success rate of logistics transformations by 62%. Smart investment in supply chain logistics management Competitive advantage from the logistics organization Employee engagement in the logistics transformation Gartner Support for Supply ...
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