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Premium Research Apr 2026
... Traditional content planning models are risking irrelevance as AI algorithms prioritize context, relevance, and user intent over isolated keywords and legacy SEO tactics. Effectively adapting to AI-driven discovery requires more than merely chasing new algorithms; meeting the moment means understand ...

Analyst(s):   Rene Cizio
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Research Feb 2026
... Access Insights Already a Gartner client? Answer engine “zero-click” experiences are dramatically changing the marketing funnel. With these experiences, how marketing measures value and impact needs to change. To avoid blind spots, CMOs must modernize marketing measurement to complement their answer e ...

Analyst(s):   David Walters   |   Joseph Enever
Research Apr 2026
... Access Insights Already a Gartner client? Cloud journeys are complex, multifaceted and unique, even within a single organization. This note helps cloud architects navigate published research using a question-based approach around strategies, governance, brokerage, transformation, migration, architectu ...

Analyst(s):   Lydia Leong   |   Simon Richard
Research Mar 2026
... Access Insights Already a Gartner client? Heads of I&O and their ITSM leaders are being inundated with vendor offerings that include multiple AI agents designed to reduce human touches at the service desk. Building the next-generation service desk and transitioning frontline support away from humans r ...

Analyst(s):   Chris Laske
Research Apr 2026
... Access Insights Already a Gartner client? Traditional HR-IT silos hinder successful AI transformations. To enable AI at scale, CHROs must reinvent their HRIT operating model by driving operational fusion, incubating techno-functional talent and establishing skills-based career paths across HR and IT. I ...

Analyst(s):   Lily Mok   |   Mark Whittle   |   Katie Sutherland   |   Josie Xing
Research Feb 2026
... Access Insights Already a Gartner client? Many CSOs underestimate the interconnection among key GTM design and deployment components: sales strategy, segmentation, sales role and org design, and coverage and sizing. CSOs must holistically evaluate these components, understanding the impact that change ...

Analyst(s):   Tyler Huguley
Premium Research Mar 2026
... AI is turbocharging productivity, but it’s also gradually eroding the skills that set top performers apart and protects businesses from risk. This research helps CIOs identify where to focus, which skills to protect from atrophy and how to motivate employees to retain them. Insights at a Glance Strate ...

Analyst(s):   Mbula Schoen
Research Mar 2026
... Access Insights Already a Gartner client? Cybersecurity testing with red teaming helps heads of infrastructure and IT operations strengthen operational resilience. When used strategically, it reveals security weaknesses, enables risk reduction and improves defenses against AI-enhanced attacks before b ...

Analyst(s):   Todd Larivee
Research Mar 2026
... Access Insights Already a Gartner client? As agentic Al transforms IT operations, heads of I&O must urgently reskill teams. Use the TOPICS framework to map and build the technical, operational and governance skills required to successfully design, deploy and manage Al agents. Insights at a Glance Impact ...

Analyst(s):   Cameron Haight
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