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Premium Research Aug 2026
... Product team costs will increase in 2027 due to AI investments, team role disruption and expanded product portfolios. Chief product officers should ask for a minimum 30% budget increase or will struggle to deliver on AI transformation goals. Insights at a Glance Issue Impact More Detail Gartner Recommended ...

Analyst(s):   Chris Meering   |   Charles Sutherland   |   Dan Tolan
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Research Jul 2026
... Access Insights Already a Gartner client? HR has an opportunity to adopt a product mindset as AI drives demand for personalized work experiences. CHROs can outperform IT and product teams who often struggle with this discipline by designing their HR product approach around four known failure points. ...

Analyst(s):   Lynda Sinatra
Premium Research Oct 2024
... maturity, adoption and business impact of emerging tech and innovations. Product marketers should leverage this high-impact resource to guide, inform and improve their go-to-market strategy and tactics. Overview Introduction Analysis Gartner Recommended Reading Note 1: Sample Hype Cycles Note 2: Typical Correspondence ...

Analyst(s):   Jim Hare   |   Alan Antin   |   Suzanne White
Research Jun 2024
... Access Research Already a Gartner client? The adoption of GenAI in market-facing digital products requires a shift in executive leadership responsibility. This document guides executive leaders in successfully integrating digital UX design resources into GenAI product teams. Overview Introduction Analysis ...

Analyst(s):   Brian Prentice   |   Christian Stephan   |   Daniel Sun
Premium Research Jan 2025
... CSPs are deploying digital marketplaces to offer self-service or guided selling of their and partners’ products and services and create new routes to market and revenue streams. This research will help CSP product leaders understand the drivers and implications of this emerging trend in 2025. Overview ...

Analyst(s):   Will Rice   |   Khurram Shahzad
... across the entire set of enterprise cloud services being consumed. Endpoint Detection and Response The market for endpoint detection and response (EDR) solutions is expanding quickly in response to the need for more effective endpoint protection and the emerging imperative to detect potential breaches and ...
Premium Research Mar 2025
... With sustainability a priority, choosing a sustainable procurement application is critical. Procurement technology leaders face a crowded market of vendors with big claims, but varying capabilities, and here we try to help you focus on what matters, validate vendor claims and drive real impact. Overview ...

Analyst(s):   Kevin Lawrence   |   Miguel Cossio
Premium Research Jul 2026
... D&A leaders must help their enterprises navigate emerging geopolitical disruptions by establishing strategic depth. Strategic depth for D&A requires defining how minimum viable business operations depend on D&A, analyzing the practicality and cost benefit of available response options to sovereignty ...

Analyst(s):   Lydia Clougherty Jones   |   Andrew White   |   Antonia Roesler   |   Michael Gabbard
Premium Research Sep 2026
... AI literacy is an imperative for product management teams. Organizations cannot extract expected ROI from AI investments if teams lack the skills to architect value. CPOs must upskill teams using agile learning and task categorization to shift from tactical to strategic leadership. Insights at a Glance ...

Analyst(s):   Chris Meering   |   Jim Hare
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