... Access Insights Already a Gartner client? AI agents are moving into core marketing workflows, but uneven vendor capabilities mean one wrong decision can stall growth and amplify cost and brand risk. CMOs must pressure-test vendor claims to uncover real value and hidden trade-offs. Insights at a Glance I ...
Analyst(s): Julia Multedo
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... Access Insights Already a Gartner client? Renault Group recognized the need to transform its business and modernize its technology. Rather than pursuing a “big bang” approach, Renault Group worked with Google to evolve its technology to support AI and business agility. Insights at a Glance Impact Actions ...
... Unpredictable costs and lack of spending visibility burden data and analytics users in the cloud and usher in a new wave of FinOps opportunities. FinOps solution providers can address these issues by adhering to industry standards such as FOCUS 1.3 and delivering AI-driven cost optimization capabili ...
Analyst(s): Robin Schumacher | Adam Ronthal | Joy Kalraiya
... The next wave of AI is moving toward autonomous, goal-oriented agents operating in complex, dynamic environments. To ensure reliability, explainability, and alignment, AI development needs explicit ways to model, track, and govern intent — the goals, constraints, and value commitments driving system ...
... Customer fulfillment/order management is a domain full of AI opportunities across agentic, GenAI and ML-based AI. This research evaluates 20 AI use cases based on business value and feasibility to help supply chain leaders of B2C and B2B organizations discover and prioritize the most beneficial use ...
... The enterprise cloud architect is a mandatory and critical role in IT organizations. This research will inform I&O technical professionals that pursue cloud initiatives about the responsibilities and requirements of the role in order to drive successful cloud adoption. Overview Analysis Recommendations ...
... 2026 survey results show that many organizations plan to increase application budgets and grow the number of applications and full-time equivalents. Enterprise application leaders should use this research to calibrate their CRM, digital workplace, and ERP programs and update their investment plans. I ...
... Two-way, conversational marketing offers brands a competitive edge by enhancing customer engagement, but requires AI and human touchpoints. CMOs must assess the potential benefits, risks and requirements to successfully implement conversational experiences to drive growth. Insights at a Glance Strateg ...
... Access Insights Already a Gartner client? Critical perspective and insight by Bill Yetman, senior director analyst Gartner Recommended Reading Gartner Insights Abstract ...