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Research Feb 2026
... Access Insights Already a Gartner client? D&A leaders struggle to engage business partners effectively in D&A governance initiatives. They can accelerate governance decision making by using easily understood enterprisewide principles. In turn, D&A leaders can “pull forward” the most common challenges ...

Analyst(s):   Claire Song   |   Cameron Roche
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Premium Research Mar 2026
... Customer expectations across service industries are shifting rapidly toward frictionless digital experiences and hyperpersonalization. While provider trust remains robust, CMOs must bridge the gap between customer GenAI readiness and the delivery of value-driven interactions. Insights at a Glance Issu ...

Analyst(s):   Ross Cosner   |   Chris Beland
Premium Research Apr 2026
... To secure AI agents and other workloads, identity architects need a Workload IAM architecture that centralizes governance and policy management while leveraging multiple instances of access tools such as workload IdPs, PKIs, secrets management tools, and environment-specific workload identities. Arch ...

Analyst(s):   Erik Wahlstrom
Premium Research Feb 2026
... Most CSOs struggle not from lack of effort, but because they focus on the wrong priorities early on. This research helps you identify and act on the critical priorities that drive credibility, momentum and results in your first year. Action Name Gartner Insights Abstract ...

Analyst(s):   Michael Katz   |   Brendan Condon
Research Apr 2026
... Access Insights Already a Gartner client? Software engineering leaders face the challenge of efficiently designing, building and delivering business-critical AI agents and agentic AI solutions that customers value. Use these iterative steps to assess, plan and implement engineering practices that driv ...

Analyst(s):   Annie Hodgkins   |   Nabeeha Ahmed   |   Tigran Egiazarov
Premium Research Feb 2026
... Gartner’s 2026 analysis of cultural themes enables CHROs to define the organization’s desired culture, assess the current culture, spot areas of misalignment, and align the C-suite and board on culture priorities. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended Reading Gart ...

Analyst(s):   Atrijit Das   |   Jessie Knight
Premium Research Apr 2026
... Governance, risk management, and internal control now focus on AI risks and effective auditing of automated processes. CFOs must prioritize the competencies that will optimize assurance and risk management in an AI-first finance function. Insights at a Glance Issue Impact More Detail Contributors Gartner ...

Analyst(s):   Valeria Miron
Research Apr 2026
... Access Insights Already a Gartner client? Digital marketing leaders often inadvertently lessen the potential impact of ABM technology by focusing only on common features. To optimize ABM platform selection and truly enhance personalization and platform performance, they must focus on identifying AI-dr ...

Analyst(s):   Jenifer Silverstein   |   Upasna Chandna
Research Mar 2026
... Access Insights Already a Gartner client? The rise of agentic AI renders the traditional pyramid-shaped I&O organization obsolete by automating entry-level execution tasks. Heads of I&O must restructure their teams into a diamond shape, centering operations around the “agent owner” role to manage digi ...

Analyst(s):   Joe Antelmi   |   George Spafford   |   Cameron Haight
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