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Research Jun 2025
... artificial intelligence, geopolitics, shifting tariff and trade patterns, and changing labor markets. Executive leaders must intentionally rightsource business and IT capabilities to optimize value and cost for their organization. Overview Why This Matters Analysis Next Steps Gartner Research ...

Analyst(s):   Janelle Hill   |   Chet Geschickter   |   Maddie Otter
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Premium Research Jul 2025
... Unlike traditional scenario planning that often creates fixed plans for a set of possible future outcomes, this method cuts through data noise, providing early warnings and enabling rapid adjustments to forecasts in volatile markets. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Andrew Lubrano   |   Sid Sahoo
Research Oct 2025
... drive candidate quantity and quality even during times of tight labor markets. It covers four sourcing methods: AI-enabled sourcing, nontraditional candidates, flexible qualifications and scaled screening. When to Use Directions for Use Gartner Research ...

Analyst(s):   Rachael Buchler
Research Nov 2025
... Access Research Already a Gartner client? Preparation for and response to disruptions requires an evaluation of their impact, likelihood, and velocity, Using collaborative, real-time tools enables organizations to adapt marketing plans, defend market position, and pursue growth opportunities while supporting ...

Analyst(s):   Lizzy Foo Kune
Premium Research Sep 2025
... recruiting technology as the most impactful solutions for their organizations. While these are central to HR, the technology landscape is evolving rapidly. Product leaders in these areas must continue to innovate to maintain importance and market share. More Detail Gartner Recommended Reading Gartner ...

Analyst(s):   Sriya Joshi   |   Chris Pang   |   Michelle Shapiro
Premium Research Aug 2025
... simulation solutions to industries and organizational needs risks losing competitive ground and market opportunities. Product leaders must strategically tailor GenAI investment, focusing on different use cases for SMEs and large enterprises. Overview Strategic Planning Assumptions Analysis Gartner Recommended ...

Analyst(s):   Vibha Chitkara   |   Gunjita Mundeja
Premium Research Jul 2025
... Professional IT service providers will deliver market-changing innovation in the coming one to two years by developing domain-specific language models and deploying cutting-edge GenAI solutions across enterprises. Product leaders should aim for competitive differentiation by targeting highly specialized ...

Analyst(s):   Alizeh Khare   |   Samantha Searle   |   Esha Bhatia   |   Roberta Cozza   |   Annette Zimmermann   |   Kanishka Chauhan
Research May 2025
... Gartner client? Amid market volatility, pipeline slowdown and expected productivity gains from AI, tech marketing budgets remain flat. Tech CMOs should use Gartner’s benchmark data to defend and optimize the appropriate marketing investment and allocations that drive growth for the business. Overview ...

Analyst(s):   Amy Jenkins   |   Jen Singleton
Premium Research Jun 2025
... Hyper-synthetic data (HSD) will massively expand AI capabilities, fundamentally change how businesses use AI and will transform the market for data. Product leaders looking to gain or retain competitiveness in the AI race, must include HSD in their analytics and simulation capabilities. Overview Strategic ...

Analyst(s):   Vibha Chitkara   |   Kiumarse Zamanian   |   Tuong Nguyen
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