... Among a flurry of hundreds, Gartner has identified 30 emerging technologies that increasingly shape societies and the enterprises working within them. These technologies are divided into four themes, allowing CIOs to quickly identify what critical actions they need to take and when. Analysis Definitio ...
Analyst(s): Marty Resnick | Christian Stephan | Jason Wong
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... CSOs must keep or increase the pace of growth in the face of changing buyer behaviors and purchasing trends, requiring a transformation of traditional sales function practices. This Hype Cycle highlights the technologies and organizational innovation critical to the success of the sales organization ...
... Access Insights Already a Gartner client? AI is accelerating edge computing. Many AI innovations focus on interactions with the physical world at the edge. While edge computing is still immature, it’s progressing fast. Infrastructure and operations leaders should use this Hype Cycle to identify and pr ...
... Access Insights Already a Gartner client? Distributed hybrid infrastructure has become the enabler of unified management capabilities, from on-premises to edge and cloud. This evaluation compares provider offerings in six use cases across 12 critical capabilities to empower heads of I&O to make the op ...
Analyst(s): Dennis Smith | Jeffrey Hewitt | Tony Harvey | Leo Li | Julia Palmer | Elaine Zhang | Adrian Wong
... AI is transforming how organizations execute marketing programs, elevate customer experience, and amplify brand visibility. This document curates the latest innovations from startups and demonstrates AI’s new possibilities. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...
... Multichannel marketing hubs create, orchestrate, execute and measure interactions across devices and channels. Digital marketing leaders can use this research to identify solutions that will help them power effective multichannel campaigns and drive measurable outcomes. Overview What You Need to Know A ...
Analyst(s): Julia Multedo | Matt Moorut | Audrey Brosnan | Greg Carlucci | Suzanne Schwartz | Julian Poulter | Tia Zervas
... Intranet packaged solutions have become multichannel software platforms. While products may appear similar, capabilities can differ noticeably based on use cases. Enterprise application leaders considering IPS technology options should use this research to assess vendors that best fit their use case ...
Analyst(s): Jed Cawthorne | Priyanka Singh | Mike Gotta | Helen Poitevin | Alexandra Earl
... Access Insights Already a Gartner client? DEM tools monitor the health and performance of applications to provide insights into end-user experience as well as business outcomes. I&O leaders can use this report to compare DEM tools by evaluating them against five critical capabilities and five use case ...
Analyst(s): Matt Crossley | Tanmay Bisht | Pankaj Prasad | Padraig Byrne | D.B. Cummings | Martin Caren
... organizational structures, from influencer credibility to device‑driven brand interactions. Five marketing predictions from Gartner analysts guide CMOs in preparing for the disruptions created by agentic AI, the surge in authenticity-driven content ecosystems, and the rapid evolution of ambient intelligence ...