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Premium Research Sep 2026
... Software engineering leaders are under pressure to decipher AI coding agent offerings from Anthropic, OpenAI, Cursor, and GitHub. Use these insights to optimize investments by negotiating pricing and terms that prevent costs from spiraling out of control. Insights at a Glance Strategic Planning Assump ...

Analyst(s):   Zach Nagle   |   Melanie Alexander   |   Hannah Decker   |   Ben Jepson   |   Jo Liversidge   |   Mike Tucciarone   |   Bill Ryan   |   Philip Walsh   |   Luke Parker   |   Sara Gravesande
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Premium Research Oct 2026
... As CEOs and boards increasingly scrutinize AI leadership, CHROs face growing pressure to show how HR’s AI investments contribute to enterprise outcomes beyond productivity. These insights help CHROs benchmark their AI strategies against enterprise peers and identify opportunities to strengthen value ...

Analyst(s):   Rachel Juley
Research Sep 2026
... Access Insights Already a Gartner client? IT spending growth continues to strengthen through 2030 as AI investment accelerates across the technology stack. Spending is increasingly shifting toward AI infrastructure, evolving from a technology enabler into a strategic investment asset that drives long- ...

Analyst(s):   Pankaj Verma   |   Amarendra .   |   Andrew H Kim   |   Vivek Tiwari   |   Rishi Padhi   |   Linglan Wang   |   Arunasree Cheparthi   |   Megan Fernandez   |   Neha Sethi   |   Austin Chapin   |   Grigory Betskov   |   Hardeep Singh   |   John Lovelock
Research Aug 2026
... Access Insights Already a Gartner client? As the number of customer touchpoints continues to grow, the risk of internal misalignment across different customer-facing channels and roles increases. Sales enablement leaders should adopt a revenue enablement approach to drive alignment and ensure a consis ...

Analyst(s):   Melissa Hilbert   |   Doug Bushée   |   Bill Yetman
Premium Research Mar 2026
... Gartner First Takes Fresh insights on emerging trends Neglecting to coordinate across teams and workflows during CNAPP selection will lead to increased operational risk and poor outcomes. Cybersecurity leaders must adopt a robust methodology to ensure the selected CNAPP solution delivers maximum secur ...

Analyst(s):   Dale Koeppen   |   Charanpal Bhogal
eBook August 26 2026
... speed and impact matter most. Download this guide for practical steps to building an AI‑native software engineering organization — and learn how Gartner works with leaders like you to drive measurable outcomes. You may also like: Webinars on AI, tailored for software engineering leaders, led by Gartner ...
Premium Research Nov 2025
... Gartner First Takes Fresh insights on emerging trends The generative AI engineering market is a subset of the larger AI engineering market. Over the past two years, incumbent and new AI engineering vendors have raced to provide tooling and services to support GenAI pipelines beyond simplistic prompting ...

Analyst(s):   Justin Tung   |   Radu Miclaus
Premium Research Feb 2026
... Accounts payable agents for supplier communications manage interactions with suppliers and use sentiment analysis to optimize interactions and facilitate better accounts payable outcomes. CFOs should reference this implementation guide as they assess, pilot, and operationalize this AI use case. Gartner ...

Analyst(s):   Alex Levine   |   Ash Mehta   |   Twisha Sharma   |   Miles Onafowora
Premium Research May 2026
... products. This research outlines the top use cases for synthetic data in marketing, the primary challenges and the steps CMOs should take now. Insights at a Glance What Is Synthetic Data? Benefits of Synthetic Data for Marketing Use Cases and Risks for Synthetic Data in Marketing Gartner Recommended Reading ...

Analyst(s):   Lizzy Foo Kune
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