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Premium Research Feb 2026
... Enterprise end-user CEO perspectives of AI and its future are conflicted. CEOs believe AI will transform markets and industries, yet they keep AI focused on tactical and incremental applications. Without a clear path to transformation, CEOs and providers will not realize AI’s transformational potential ...

Analyst(s):   Matthew Brown   |   Mark McDonald
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Premium Research Feb 2026
... Gartner First Takes Fresh insights on emerging trends Enterprise storage market leader Pure Storage is rebranding to Everpure and announcing its intent to acquire 1touch. Heads of I&O must now pivot from managing storage hardware capacity to architecting automated, platform-agnostic data infrastructure ...

Analyst(s):   Chandra Mukhyala   |   Jeff Vogel
Premium Research Mar 2026
... Gartner First Takes Fresh insights on emerging trends Claude Code leads the AI coding agent market, but Anthropic's accidental disclosure of Claude Code source code caps a month of reliability and communication failures that demand software engineering leaders require vendors to demonstrate operational ...

Analyst(s):   Meghan Hollis   |   C.A. Swan   |   William Dupre
Premium Research Mar 2026
... Static, siloed GTM strategies fail in today’s dynamic market. Product marketing leaders must empower their teams to become strategic GTM orchestrators — leveraging real-time signals, AI and cross-functional alignment to drive adaptive, unified execution. Insights at a Glance Issue Impact More Detail ...

Analyst(s):   Rahim Kaba   |   Jen Kady
Premium Research May 2025
... For the third year in a row, virtual assistants are anticipated to be the top HR software spend. Opportunistically, one-third (33%) are replacement solutions which points to early adopters’ inability to achieve value. This analysis provides product leaders with key insights into market opportunity. ...

Analyst(s):   Michelle Shapiro
Premium Research May 2025
... clarify in detail the specific tasks and commitments assigned to each party through the complete buying life cycle in a joint go-to-market partnership. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Igor Marchal   |   Laz Gonzalez
Premium Research Aug 2025
... dominance of proprietary GenAI models. Product leaders who fail to act now risk losing ground to competitors who leverage open models for rapid innovation and market advantage. Overview Analysis Conclusion Gartner Recommended Reading Note 1: Benchmark Considerations Gartner Research ...

Analyst(s):   Mark Driver
Premium Research Sep 2025
... of three major recruiting technology vendor acquisitions represents a significant shake-up in the HR technology market. CHROs can use this research to learn about what potential M&As mean for their existing contracts and how to minimize disruption associated with HR tech contracts. Gartner Recommended ...

Analyst(s):   Trisha Rai   |   Rania Stewart   |   Jackie Watrous   |   Emi Chiba
Premium Research Aug 2025
... In an increasingly crowded AI services market, providers that become the go-to partner for current clients will unlock explosive growth through 2028. Tech services leaders must leverage their incumbent advantage to secure provider-of-choice status with select clients, or risk losing clients and their ...

Analyst(s):   Jennifer Barry
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