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Premium Research Jun 2025
... Generative AI succeeds or fails based on the prompt, yet creating and managing effective prompts is a struggle for developers and end users alike. Best practices for prompt engineering and management, with support from new tools, can elevate the value and acceptance of GenAI across the enterprise. Overview ...

Analyst(s):   Darin Stewart
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Premium Research Jul 2025
... of CxOs agree they should be responsible for ensuring that digital transformative investments align with business strategy, but only 55% feel proficient. This tool helps capture, prioritize and assess supply chain digital investments. When to Use Directions for Use Gartner Recommended Reading Gartner ...

Analyst(s):   Julia von Massow   |   Anshita Mundra
Research Jun 2025
... CHROs are facing increasing pressure when it comes to HR technology transformation, balancing the need for investment with tighter budgets. CHROs can use this research to help plan and secure funding for their future HR technology investments. Overview Strategic Planning Assumptions Data Insights Gartner ...

Analyst(s):   Eser Rizaoglu   |   Sam Grinter   |   Chris Hester
Premium Research Sep 2025
... Select relevant business outcome metrics from Gartner’s catalog to support the business case for investment needed and to demonstrate progress in achieving your stated objectives. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jeremy Suter   |   Charity Hooper   |   Dawn Singer   |   Luke Ellery
Research Feb 2026
... Access Insights Already a Gartner client? As organizations invest in optimizing workflows, the enterprise cross-functional AI agents and assistants market will exceed $23 billion in spend in 2030 (59.0% CAGR). Failure to enable productivity by building customer trust and application compatibility will ...

Analyst(s):   Kay Arnott   |   Arup Roy   |   John Santoro   |   George Brocklehurst
Research Apr 2026
... Access Insights Already a Gartner client? Tech CEOs are missing growth opportunities by targeting AI go-to-market investments solely at internal efficiency while overlooking buyer empowerment. Additional investments in reducing buyer friction unlock growth, lower costs and deliver stronger results than ...

Analyst(s):   David Kung
Premium Research Apr 2026
... The 2026 Gartner CEO and Senior Business Executive Survey1 reveals a strategic shift from general customer experience to aggressive growth via market expansion and distribution optimization. As CEOs prioritize top-line growth over broad engagement, leaders must align customer strategies with sales velocity ...

Analyst(s):   Don Scheibenreif
Premium Research Apr 2026
... research equips Heads of EA to treat sovereignty as an enduring design constraint, preserving optionality and resilience when regulatory, political, or market conditions shift. Insights at a Glance Strategic Planning Assumptions Issue Impact More Detail Contributors Gartner Recommended Reading Gartner Recommended ...

Analyst(s):   Mark Cooper
Research Mar 2026
... the industrial metaverse enters in an era of reality, clinging to proprietary, closed-loop industrial software will guarantee irrelevance and lost market share. Product leaders must urgently abandon silos and embrace open API ecosystems and newer business models or risk being left behind in the new industrial ...

Analyst(s):   Kanishka Chauhan
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