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Research Dec 2024
... Access Insights Already a Gartner client? The total device market annual growth will reach 2.7% by the end of 2024. In 2025, Windows 11 upgrades will drive PC market growth to 5.4%, up from 1% in 2024. The smartphone market is also expected to grow by 4.6% in 2025. Table of Contents List of Tables Overview ...

Analyst(s):   Rounak Bhattacharyya   |   Ranjit Atwal   |   Rishi Padhi   |   Divyanshu Singh   |   Namrata Banerjee
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Premium Research Oct 2024
... SSE products provide additional security for critical SaaS applications against evolving threats like data breaches, malware and phishing. This note guides security and risk management leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...

Analyst(s):   Peer Contributors
Premium Research Oct 2024
... Cloud AI developer services are vital for empowering developers with AI/machine learning tools, enhancing application intelligence and enterprise innovation. This note guides software engineering leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Contributors
Premium Research Nov 2024
... An increasing number of enterprises stipulate remotely initiated measures for active containment or disruption of a threat, before buying MDR services. This note guides security and risk management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended ...

Analyst(s):   Peer Contributors
Premium Research Nov 2024
... The increasing complexity and volume of customer interactions, coupled with the need for 24/7 support, demands efficient and scalable enterprise conversational AI platforms. This note guides application leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Contributors
Research Apr 2026
... Insights Already a Gartner client? SPVM and IT leaders find the standardized XLA framework to be complex and difficult to implement, while the IT services market shows rapid convergence of AI with experience management to enable real-time, predictive insights. Use this note as a playbook to apply AI at every ...

Analyst(s):   Karl Rosander   |   Matt Baldino
Research Feb 2026
... ROI shortfalls force buyers to cut costs. With over 70% of IT budgets going to “running the business” and allocated to legacy systems, Tech CEOs who market their solutions as workflow replacements instead of AI tech innovation will shorten sales cycles and unlock 7x more funding potential. Insights at ...

Analyst(s):   Elisabeth Torres-Schulte
Premium Research Feb 2026
... immediate, structured response planning from chief communications officers. Even companies with no direct regional footprint face exposure through market volatility, cyber risk, political polarization, protest activity, and supply chain disruption. CCOs must now shift from contingency planning to active ...

Analyst(s):   Paul Catherwood   |   Elizabeth Kilbride
Research Apr 2025
... Gartner client? The digital marketing and brand strategy services market will reach $203 billion in 2029, with a five-year CAGR of 5.4% in constant currency. Growth is driven by increased reliance on external service providers, demand for new GenAI capabilities and investments in digital channels. Overview ...

Analyst(s):   Charles Sutherland   |   Scott Frederick   |   Eric Cheung   |   Jennifer Barry   |   Neha Sethi
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